Media Resources

LED media naturally has the attribute of compulsory reading. The screens at the check-in counters are necessary tools for passengers to complete their boarding procedures. If brand information can be cleverly integrated into the intervals of flight updates, transforming passive viewing into active acquisition, it greatly enhances the retention rate of the information.

The giant LED media in the Central Millennium Hall of the land-side departure area of Terminal 1 is not only a visual focus with its ultra-high resolution and wide field of view, but also a strategic high ground for brands to reach high-net-worth travelers worldwide.

Located above the must-pass areas of check-in, escalators, and security, with an unobstructed view, passengers linger for 10-15 seconds while going up. The high rate of passengers looking up, high-definition display, dynamic content, and flight status linkage enhance ad recall and communication effectiveness.

The giant electronic media main screen, suspended directly in front or above to the side, has become the visual core of the entire area with its stunning visual impact. The high-definition LED screen usually plays dynamic city image clips, with extremely high color saturation and sharpness that catch the eye.

As the core aviation gateway of Hainan's southern international tourism island, Phoenix Airport handles over 20 million passengers annually. Although Terminal 1 has undergone expansions and functional optimizations, it remains an important area for domestic arrivals, with a dense daily flow of people, especially at the exit areas during peak travel seasons.

Located in the mandatory passage for domestic flight passengers to reach ground transportation after collecting their luggage, this area is one of the last core visual touchpoints for passengers before departure. The flow of people in this area is concentrated, and the pace of movement slows down, with passengers spending an average of 3–5 minutes, providing a high-attention, low-interference environment for advertising content.

Although the LED screen at the exit of Terminal 1 is not the newest facility, it continues to be a practical choice for brands to reach travelers leaving the island and to deepen their presence in the Hainan market, thanks to its unavoidable traffic flow, stable audience coverage, and cost-effective advertising investment.

Located at the core area of the departure hall of Haikou Meilan International Airport, directly opposite the main security checkpoint of the departure hall, this prime location is a must-see for all outbound travelers. It attracts a concentrated high-quality audience, making it the top choice for advertisers to place their ads.