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- Media Map
| Area：Wuxi | Type：airport | Frequency：120 |
| Address：Wuxi Sunan Shuofang Airport | Format：led | Duration：10s |
| Location：T2 Baggage Hall | Min Qty：12 | Operating Time：6-22o'clock |
| Size：长2880cm*高1540cm | Min Period：month |
The baggage claim area sits on the mandatory final route for domestic arriving passengers with no diverging paths or detours, achieving 100% coverage of all arriving passenger flow. While waiting for luggage, passengers stay for a stable period of time and focus their attention around the carousels, leaving them ample time to receive brand messages. As a crucial closing node in the arrival route communication chain, it connects with the escalator-facing light boxes and arrival corridor light boxes to form a complete full-process communication loop of "arrival – transit – waiting".
Suspended approximately 3.5 meters directly above the baggage carousel, the installation does not obstruct luggage movement or passenger circulation routes. Identical advertisements are played simultaneously on both sides, ensuring passengers collecting luggage on both sides of the carousel can view content clearly. It delivers 180° blind-spot-free coverage. Surrounded by a spacious, bright environment free of obstructions, it boasts a long visible range to precisely capture all arriving passenger flow and enable high-frequency, in-depth brand exposure.
The spacious, unobstructed hall features 12 LED screens arranged in a row. The displays deliver clear high-definition viewing at close range and striking visual impact from afar, creating immersive visual envelopment and greatly boosting brand recognition and memorability. Passengers wait 5 to 15 minutes for their luggage in a stationary, idle and undistracted state, viewing advertisements either actively or passively. This results in high ad receptivity and strong recollection, with engagement efficiency over three times that of conventional outdoor advertising.
Passengers stay stationary for a long time while waiting here. With focused sightlines and relief from the rush of travel anxiety, they have an ample and stable window to receive information. The media adopts a suspended dual-sided high-definition LED design with synchronized visibility on both screens and no viewing blind spots. A single screen can cover waiting passengers at two baggage carousels simultaneously, delivering wider coverage and higher exposure efficiency. Different from conventional static light boxes, it boasts stronger expressive power of dynamic visuals and more striking visual impact.
In the baggage claim area, passengers are in a state of "tedious waiting plus mild anxiety". Their brain’s threshold for absorbing surrounding information drops to the minimum. Passengers keep their eyes on the rotating baggage carousels and focus intensely on the surroundings rather than their mobile phones. As a result, dynamic brand information can be imprinted in passengers’ memories three times more efficiently than usual, achieving "forced immersion and in-depth cognitive processing" with low cost per thousand impressions, high exposure efficiency and remarkable cost performance.
Baggage claim constitutes a core scenario where passengers stay for the longest duration with the steadiest state. Roll-out dynamic visuals coupled with frequent repeated exposure can generate powerful visual shock, turning the brand into a profound memory for passengers arriving in Hefei. As the terminal node of the arrival communication chain, it follows up on multiple layers of prior exposure at escalator fronts and arrival passages. It forms a full-link communication closed loop of "initial attraction – continuous penetration – deep memory consolidation" to realize in-depth cultivation of audience mindset.
