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- Media Map
| Area：Chengdu | Type：airport | Frequency：0 |
| Address：Chengdu Tianfu International Airport | Format：Booth | Duration：0 |
| Location：T2 mixed layer | Min Qty：4 | |
| Size：11mx7m | Min Period：year |
Located at the front section of the T2 South Concourse's domestic mixed-flow area, it is the main passage that departing and arriving passengers must both pass through. There is no diversion or bypass, ensuring 100% mandatory reach. With a large daily flow of passengers, the mixed-flow area serves as the primary corridor for both departing and arriving domestic passengers, covering 100,000 high-quality passengers daily. The booth has a large area, and the LED display is prominent; the collaboration of both media forms creates a strong visual focal point.
The mixed-flow area is the section of T2 terminal with the highest daily passenger volume, with an annual passenger throughput exceeding 42 million. The front section of the South Concourse covers 120,000–150,000 people daily, with departing and arriving passengers each accounting for about 50%, generating a double-flow overlay effect. Passengers in this area stay an average of 3–5 minutes and are in a highly receptive state for information reception, route confirmation, and consumption decisions, with near 100% media reach rate.
The location is in a spacious core corridor with no pillar obstructions and no information interference. Passengers' line of sight naturally focuses, allowing for long advertisement viewing time and complete information reception, significantly enhancing brand recall. The LED attracts from a distance, ensures high-frequency exposure, brand awareness, and dynamic information, while the booth allows for close-up experience, in-depth interaction, product display, and conversion retention. The combination achieves the full chain: 'seeing → interest → stopping → experiencing → memory → sharing.'
Located on the fourth floor of Terminal 2, its specific location is after passengers pass through security, where they are diverted from the central hall into the South Concourse, the necessary node connecting the terminal's core commercial area with distant boarding gates. This spot not only covers 100% of departing passengers in the South Concourse but may also reach some transit passengers, arrivals, and high-net-worth individuals being picked up or dropped off. The passenger flow is complex and extremely valuable, including high-spending groups such as business travelers, leisure tourists, and those visiting friends and relatives.
With its exclusive prime concourse entrance location, diverse high-quality traffic brought by mixed flows, and the “combination of movement and stillness” in scenario-based marketing ability, it has become the most efficient and interactive scarce resource among airport media, cleverly combining traffic interception at a golden choke point with immersive experiences of movement and stillness, ensuring 100% coverage and mandatory engagement of the target audience.
Thanks to its choke point location providing absolute traffic, the diverse value of mixed passenger groups, and the brand-effect cycle brought by the combination of movement and stillness, it has become a top resource with the highest interactivity and conversion potential among airport media. It is not merely an advertising spot but an aerial brand experience center integrating brand display, product experience, sales conversion, and data accumulation, making it an irreplaceable strategic marketing base.
The strongest exposure in the Southwest hub, highest-quality passenger group, and the most complete conversion chain—top core location, dynamic and static coordination, bidirectional passenger flow, high-net-worth strong conversion, long-term stable value growth—make it a high-return investment target for high-end brand image, sales conversion, and regional deep cultivation.
