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- Media Map
| Area：Chengdu | Type：airport | Frequency：0 |
| Address：Chengdu Tianfu International Airport | Format：Booth | Duration：0 |
| Location：T2 First Class Lounge Entrance | Min Qty：3 | |
| Size：8mx5m | Min Period：year |
Located at the core corridor of the mixed-flow area and the key node to the lounge, passengers' sight naturally focuses here. Without pillars blocking the view and without redundant information interference, the effective advertising reach and gaze duration are significantly higher than ordinary locations. The independent brand booth is equipped with a high-definition LED screen, integrating dynamic and static media. As the only passage to the lounge entrance, it is unobstructed, free of information interference, with a visibility attention rate of 95%.
The LED is responsible for long-distance attraction and high-frequency dynamic exposure, enhancing brand recognition. The independent booth enables close-range display, interactive experience, and in-depth communication, forming a complete communication chain of See — Notice — Experience — Convert. It achieves 100% coverage of T2 domestic business and economy class passengers, with an average daily flow of 5,000 passengers in both classes, reaching over 1.8 million high-end people annually. Passengers have ample lounge waiting time, allowing complete information reception, with brand recall at 45%, far higher than conventional media.
Passengers typically stay in the lounge for 30–60 minutes, in a state of relaxation, social interaction, and decision-making with high openness. Advertising gaze time is long, acceptance is high, and memory is deep. At the same time, it covers surrounding pier arrivals and departures for ordinary passengers, 100,000 per day, forming a dual-layer exposure of 'high-end core, mass supplement,' while also reaching nearby departures and arrivals of mixed-flow mass passengers
The lounge entrance is the only unobstructed passage with no interference, ensuring 100% visibility. The LED effectively announces to the audience → booth experience conversion, forming a complete marketing closed loop with ROI increased by 50% compared to a single media channel. Without shopping or entertainment distractions, brand information receives exclusive attention, with acceptance and conversion rates increasing by 40%.
Located directly opposite the entrance of the first-class lounge, forming a visual guidance axis, this prime spot, with its absolute targeting of top-tier passengers, cognitive association with premium scenarios, and the deep conversion ability resulting from the combination of dynamic and static elements, represents T2's most high-end, precise, and conversion-effective two-cabin media combination. It locks in top passenger traffic, reinforces a high-end image, and achieves efficient conversions, making it a golden position for the brand's high-end communication, niche engagement, and long-term value investment in the Southwest region.
This location, at the entrance of the first-class/business-class lounge, allows high-end brand displays to easily become conversation topics among elite groups. Within this closed circle, word-of-mouth influence forms rapidly and surpasses that of mass media. Coupled with dynamic visuals on high-definition LEDs and the physical attraction of exquisite displays, it quickly generates word-of-mouth within the elite closed circle, with an impact far exceeding that of mass media.
As the crown jewel of the airport media matrix in terms of passenger value and precise conversion, this resource is not merely an advertising position but an entry to an airborne private club designed specifically for social elites. Through the combination of premium scenarios, precise interception, and deep experiences, brands can establish emotional connections with the most affluent decision-makers, achieving a perfect cycle from 'brand exposure' to 'identity recognition' and then to 'premium conversion.'
Situated directly along the visual axis at the lounge entrance, travelers naturally look up as they enter. The visual attention rate exceeds 85%, and memory retention is higher compared to general waiting areas. Its distraction-free, competition-free, and time-unconstrained communication environment enables brand information to achieve strong single-point penetration and long-term strong memory effects.
