Media Resources

Located in densely populated areas such as platforms, concourses and passages, passengers' sight is unavoidable, and the mandatory reach rate of advertisements is high.

The lintel advertisement is located directly above the staircase/escalator for passengers entering and exiting the station, which is a necessary route to get on and off the subway, and the passengers' sight cannot be avoided, achieving nearly 100% reach.

Advertisements are located on platforms, halls and passages, covering the entire path of passengers entering the station, waiting for the train, and transferring to ensure that the audience has zero contact with each other.

The 12 light boxes are distributed in the platform, station hall and passage, covering the entire line of the network, with long contact time and high frequency.

The frieze advertisement is located above the stairs at the subway entrance and exit, covering the key flow of passengers entering and exiting the station.

The subway stairs are high, and most passengers will choose to take the escalator, covering nearly 90% of the flow of people in the passage, and staying on the escalator, the advertisement can be displayed in the passenger's perspective at close range, which greatly increases the effective exposure.

Covering the core circulation areas such as platforms, station halls, and passages, it forms a "zero dead end" exposure matrix, and passengers need to be exposed to advertising information throughout the whole process from entering the station to taking the train.

The U-shaped structure forms an immersive exhibition space surrounded on three sides, and through large-area pictures and three-dimensional design, passengers can lock their sight at the first time they enter the subway station.