Media Resources

The subway stairs are high, and most passengers will choose to take the escalator, covering nearly 90% of the flow of people in the passage, and staying on the escalator, the advertisement can be displayed in the passenger's perspective at close range, which greatly increases the effective exposure.

Covering the core circulation areas such as platforms, station halls, and passages, it forms a "zero dead end" exposure matrix, and passengers need to be exposed to advertising information throughout the whole process from entering the station to taking the train.