- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Beijing | Format：billboard | Duration：/ |
| Location：A grade station of the subway | Min Qty：1 | |
| Size：/ | Min Period：week |
According to the analysis of passenger behavior, the crowd portrait of A-level stations is highly overlapping with urban white-collar workers and business people, with high consumption power and brand sensitivity, which is suitable for targeted advertising of mid-to-high-end brands such as finance and FMCG.
During a single escalator ride, passengers receive an average of more than 20 continuous image impacts, and more than 80% of passengers will actively pay attention to the advertising content, which significantly improves brand memory.
It supports continuous creative sequence display, such as new product releases, which can be presented sequentially through 12 light box screens, strengthening the overall image of the series products, and is compatible with interactive technologies such as AR code scanning to improve the conversion rate.
Historical cases show that a cosmetics brand achieved more than 100,000 interactions with QR code scanning in a single day through escalator sidewall media combined with AR makeup trial technology, which directly drove a 30% increase in online sales.
