Media Resources

The main corridor of the east and west concourses on Level 3, Domestic Arrivals of Terminal T1 is the sole essential traffic route that passengers arriving on domestic flights must take after disembarking. This path leads them from the jet bridge into the terminal, onward to the baggage claim hall and arrival exits. There are no passenger flow diversion points or alternative passageways here, enabling full coverage of all domestic arrival passenger traffic.

The spot is located in an open outdoor area with no surrounding buildings, green plants or billboards creating obstructions. The entire graphic of the light box is fully visible. Adopting a double-sided pillar-wrapped design, it enables 360° multi-angle visibility. Pedestrians on foot and slowly moving vehicles alike can clearly view the advertising content from all angles.

As one of the few three-dimensional lightbox formats in the lobby, its moderate height and eye-catching visuals naturally integrate into the overall space without obstructing passage. It serves as a prime advertising medium for reaching travelers, offering a 360° display with no blind spots, allowing passengers to clearly capture the advertising information from any direction.

As a scarce media channel located along the airport's core traffic flows, its investment value is rooted in the precise targeting of high-net-worth customers, a steadily growing passenger base, and the unique attributes of scarce media resources. The dual enhancement of passenger quality and quantity will continue to amplify the exposure value of airport lightboxes.

Trolleys are an essential facility used by the vast majority of travelers at airports, with an average usage time of 15–30 minutes. They are used throughout the entire journey, including check-in, security, waiting, arrival, and luggage collection. Advertising information moves with the trolley, continuously staying within the traveler's line of sight, forming a walking advertising space and achieving long-term, multi-scenario repeated exposure.

This billboard is located on the inner side of the 17 boarding bridges at Zhuhai Jinwan Airport, positioned along the core route that passengers must pass to board. It ensures full coverage of all passengers entering and exiting the boarding bridges, reaching every traveler without any blind spots.

As one of the few exterior media resources at the airport, cross-regional exterior bridge wraps not only break the spatial limitations of traditional indoor advertising, but also, because exterior bridges usually span roadways and are positioned high with a wide view, the wrapped visuals can be clearly seen by vehicles approaching or leaving the airport from hundreds of meters away, effectively capturing attention at the entry point.

As the main hub for domestic flight passengers after arrival, it experiences dense crowds and long dwell times. The column-wrapped lightbox cleverly uses the column structure for a 360° fully wrapped design, breaking the limitations of traditional flat advertisements and achieving an all-angle, multi-perspective information coverage.