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| Area：Zhuhai | Type：airport | Frequency：0 |
| Address：Zhuhai Jinwan Airport | Format：Light box | Duration：0 |
| Location：Drop-off Platform outside Domestic Departure Hall, 2nd Floor | Min Qty：3 | Operating Time：0-24o'clock |
| Size：1.717*2.817m | Min Period：year |
Located on the drop-off platform outside the Domestic Departure Hall on the second floor of Zhuhai Jinwan Airport, this area serves as an essential outdoor thoroughfare for passengers taking vehicles, seeing off travelers and entering the terminal building. It features an unobstructed, wide view facing vehicle and pedestrian traffic, achieving full coverage and high reach of all domestic departing passengers. It targets departing travelers, people seeing others off, and pick-up/drop-off vehicle flows, reaching a large number of high-spending business and leisure travellers every day with high exposure frequency and long dwell time.
The annual passenger throughput of Zhuhai Jinwan Airport exceeded 13 million passengers, hitting a record high in the airport's 30 years of operation, with a daily passenger flow of over 36,000 people. As a mandatory passage for departures, the drop-off platform provides 100% coverage of domestic departing passengers, drop-off vehicle traffic, and airport pick-up/drop-off crowds, with an annual reach of over 8 million exposures. Its exposure scale outperforms conventional out-of-home media, enabling precise brand reach and leaving a lasting impression, making it ideal for high-end brand image display and city promotion.
It covers core consumer groups of departing passengers, family and social decision-makers among people seeing others off, and highly active local residents in passing vehicles. It enables penetration into two demographic circles — outbound travellers and local residents — breaking the limitations of a single audience segment. On the drop-off platform, vehicles move slowly, while pedestrians pause to sort luggage and wait to bid farewell, resulting in an average individual dwell time of no less than 3 minutes, far longer than the maximum 30 seconds on ordinary roadside out-of-home locations. Equipped with 3 lamp posts and 18 display panels offering 360-degree all-round visibility with high-brightness lighting day and night, each person is exposed to the advertisements no fewer than 5 times, significantly boosting brand memorability.
The domestic departure hall serves as the core traffic route for people seeing passengers off. Individuals seeing others off spend an average of over 8 minutes here. Light boxes are mounted on both sides of structural columns, occupying the prime visual zone along pedestrian paths, delivering 100% unavoidable exposure. This far outperforms the passive viewing model of advertisements in regular waiting areas. The light boxes offer a 360-degree viewing angle, creating a striking visual focal point within the spacious, bright hall. Audiences can experience powerful brand impact up close, facilitating full exposure and in-depth penetration of advertising messages.
The second-floor drop-off platform is the sole mandatory outdoor traffic route for domestic departures, with no alternative advertising positions, unobstructed sightlines and expansive views. It ranks among the airport’s premier prime media zones. Outdoor light boxes feature strong visual exclusivity and high recognizability, boosting brand recognition by over 50%. Airports inherently carry high-end, trustworthy and international attributes, resulting in a 40% higher favorability rating for airport advertisements compared to standard outdoor advertising. High-net-worth individuals achieve a 65% brand recall rate at airports with strong subsequent conversion intent, making this an optimal channel for premium brands to elevate their brand image and drive sales conversions.
The media advantages of these light boxes stem from their core positioning and scarce value within the air travel ecosystem. Boasting multiple merits including mandatory passage along travel workflows, central visual positioning and precisely targeted audiences, they act as an optimal medium for brands to efficiently reach high-net-worth customer groups. Integrated into key junctures of passengers’ departure procedures, these locations are unavoidable for domestic departure passengers completing self-service check-in, counter service, baggage drop-off and other formalities, forming a prime window for in-depth engagement with brand messaging.
