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| Area：Zhuhai | Type：airport | Frequency：0 |
| Address：Zhuhai Jinwan Airport | Format：wheelbarrow | Duration：0 |
| Location：Inside the terminal | Min Qty：602 | |
| Size：0.53m*0.32m | Min Period：year |
The trolley in the terminal is an essential service facility and mobile advertising media for passengers covering the whole process of the terminal, which has both practicality and communication value, providing passengers with the convenience of baggage handling, and becoming an efficient carrier for brands to reach high-net-worth airport people, and is an important part of the marketing of airports on the west coast of the Greater Bay Area
Trolleys accompany passengers from entering the terminal to leaving the airport, meeting the handling needs of departing passengers before checking in their luggage and arriving passengers after baggage pick-up, 100% of passengers with more luggage use trolleys, most of which are business travel or long-distance travel people, with strong consumption power and high decision-making power, and are the core target customer groups of high-end brands
The advertising screen is in the sight of passengers, the reading convenience is high, the information transmission efficiency is better than the long-distance display media, passengers with more luggage use trolleys, passengers are mostly business travel or long-distance travel people, strong consumption power, is the core target customer group of high-end brands, improve information carrying capacity, strengthen brand memory
Advertisements are usually set under the handle of the trolley or on both sides of the body, in the natural line of sight of passengers, and there is no sound, screen and other competitive interference In the process of implementation, brand information enters the field of vision in a static but persistent way, and the memory retention rate is significantly better than that of long-distance or instantaneous media
The whole process coverage of the trolley makes it a high-quality choice for brand layout of airport marketing on the west coast of the Greater Bay Area, providing convenience for passengers while creating stable and efficient communication value for the brand, and is an airport resource with both social benefits and commercial value
Relying on the core travel scene of the airport to form a unique communication value, it has become a high-quality outdoor media carrier for brands to reach air passenger flow, and its core advantages are first reflected in the scene characteristics of the full line of deep reach, from check-in and security check in the departure hall, to waiting and boarding in the isolation area, to baggage pick-up and departure in the arrival area, and the whole process follows the movement of passengers to cover all core passenger flow areas in the terminal, so as to achieve scene penetration without dead ends, which is much higher than the contact frequency of traditional fixed light boxes, posters and other media
Forming a 360-degree scene penetration without dead ends, the frequency of contact is 2-3 times that of traditional fixed media, effectively solving the pain points of fragmented reach of advertising information, trolley media, not only the carrier of advertising communication, but also the mobile bridge connecting the brand and high-value customer groups, its unique scene value and investment attributes are gradually highlighted, becoming an important target of both stability and growth of advertising investment
Trolley media is a highly valuable mobile advertising carrier, with global mobile exposure, forced visual reach, accurate high-end audience, and cost-effective communication as its core advantages, adapting to the needs of brand promotion and scenario-based marketing
