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| Area：Zhuhai | Type：airport | Frequency：0 |
| Address：Zhuhai Jinwan Airport | Format：Light box | Duration：0 |
| Location：Three-story domestic arrivals concourse | Min Qty：2 | Operating Time：0-24o'clock |
| Size：6m*2.48m | Min Period：year |
Located in the domestic arrival area on the third floor of Zhuhai Jinwan Airport, Airport West Road, Jinwan District, Zhuhai City, Guangdong Province, it is the only passage for passengers to the baggage claim hall and airport exit after leaving the cabin
The three-story domestic arrival corridor is the only passage for passengers from the covered bridge to the baggage claim hall, without any detour possibility, the advertising reach rate is close to 100%, passengers are usually in a relaxed state after leaving the cabin, the walking speed in the corridor area is slow, the average stay time is 3-5 minutes, providing sufficient time for the in-depth transmission of advertising information, strengthening brand memory, improving the overall marketing effect, and the advertising conversion rate is higher than that of ordinary areas
The light box in the corridor area is arranged in a matrix, and passengers will be exposed to the same brand advertisement many times during the 3-5 minute stay time, and the pace of travel in this area slows down, with the clear guidance function, naturally guides the eye to focus on the content of the light box, and the large-area light box design forms a strong visual impact in a simple environment, effectively enhancing the brand presence, making it easier for advertising information to be received by passengers without resistance
The Arrival Gallery Lightbox is not only an advertising space, but also an immersive communication interface connecting brands and high-value travelers, with both coverage, focus and scene fit, and is a high-quality communication resource with both effect and texture
The media advantages of lightboxes can be summarized as long-duration deep engagement over time, high-value audience targeting, and multi-dimensional display formats. They are an ideal choice for precise marketing by high-end brands, tourist destinations, and local service industries. With four core advantages—100% guaranteed reach, high-value traffic, all-day exposure, and growth potential in the Greater Bay Area—they have become the golden gateway for brands entering the Zhuhai and Guangdong-Hong Kong-Macao Greater Bay Area markets.
As a key hub in the domestic flight arrival area and core passage, it serves as an important transitional space for passengers moving from the gate to baggage claim after their flight. It is also an organic integration point of the airport service system and commercial communication network. After leaving the gate, passengers are usually in a relaxed state at the end of their journey, highly attentive to their surroundings, and have relatively ample time, creating favorable conditions for the information delivery of lightboxes.
Leveraging the airport’s annual throughput of 12 million passengers and the unique positioning of the third floor as the main arrival corridor, lightboxes are not only high-quality carriers for brand exposure but also realize a dual empowerment of commercial value and passenger experience. This creates differentiated competitive advantages, turning lightbox information engagement from passive passing by to active perception, effectively enhancing exposure conversion efficiency.
With core advantages of full passenger coverage, precise audience targeting, matrixed layout, and highly adaptable scenarios, lightboxes balance exposure scale with communication quality, becoming the preferred media for brands deeply engaging the western coast of the Pearl River and reaching high-value audiences nationwide.
