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- Media Map
| Area：Zhuhai | Type：airport | Frequency：0 |
| Address：Zhuhai Jinwan Airport | Format：Light box | Duration：0 |
| Location：Level 1 Arrival Baggage Claim | Min Qty：1 | Operating Time：0-24o'clock |
| Size：1.5m*2.4m | Min Period：year |
As a scarce three-dimensional advertising resource in the airport, the pillar light box in the baggage claim hall on the first floor has become an important contact point connecting the brand and high-end travel people with its high exposure frequency, strong scene association and immersive display effect, whether it is strengthening image cognition or conveying precise marketing information
Passengers need to stay in this area for 5-15 minutes when picking up their luggage, and their eyes naturally scan the surrounding environment, and the core movement around the luggage carousel is displayed 360°, no matter which direction the passenger approaches or waits, the advertising information cannot be avoided, achieving a true full-perspective and zero skip exposure, and the average stay time of passengers in the baggage claim hall is 10-15 minutes, providing sufficient reading and memorization time for brand information and effectively improving the efficiency of information reception
The column light box is designed with a column as the carrier for a full package, forming a strong three-dimensional visual focus, its wraparound picture breaks the plane limit, the advertising landmark significantly improves the brand recognition and memory depth, and the passengers' stay time in the area provides a valuable immersion window for the brand, which complements the high-quality display of the light box, so that the brand information is naturally integrated into the high-end scene to enhance the brand shape
With the triple value of the must-see place, must-see media and the realm of trust, the light box has become a scarce media asset with both breadth coverage and in-depth communication capabilities, especially suitable for mid-to-high-end brands that pursue the integration of quality and effect
This is the first long-stay area for travelers arriving in Zhuhai, becoming one of the first visual memory points for visitors in the city. It deeply integrates brand information with the city's image, creating a dual memory of both the brand and the city. The light boxes form a full-process brand touchpoint chain from departure → arrival → departure, boosting investment effectiveness by over 25%.
The light boxes offer the dual benefits of 360° omnidirectional visual display and being the ultimate stopping point along the arrival path. The pillar-mounted light box matrix in the core baggage claim waiting area breaks away from traditional one-way airport advertising, deeply combining the creation of the city's first impression with the transmission of high-end brand value. This provides brands targeting the high-end West Coast market of the Greater Bay Area with a premium communication solution that integrates prolonged dwell time, mandatory engagement, and scenario-based value.
By deeply integrating the location, scene, and audience advantages of the light boxes with brand communication, these light boxes, with their core strengths of comprehensive reach, in-depth dwell time, precise high-end targeting, and scenario-based value, not only achieve efficient transmission of brand information but also resonate high-end brands with the city's image. They are ideal for high-end brands seeking long-term brand value and precise communication effects.
The pillar-mounted light boxes cover 100% of domestic high-end traffic. This media format not only ensures efficient communication and precise conversion of high-end brand information but also aligns the brand with the city's development, achieving both short-term communication effectiveness and long-term asset value.
