Media Resources

Stairhead light boxes usually feature a large area and striking brightness. In the relatively dim underground spaces of metro systems, this luminous medium can create a strong visual impact and instantly capture passengers' attention. It delivers an excellent visual presentation effect whether for showcasing brand images or details of new products.

The five-consecutive integrated displays connect seamlessly, breaking the display limitations of individual light boxes to form an extra-long continuous visual display strip. It delivers high image integrity and striking visual impact, greatly enhancing the appeal and memorability of advertising content.

Most subway passengers follow fixed commuting routes. Within the enclosed riding environment, passengers will naturally and repeatedly receive advertising information on light boxes while walking through passageways or waiting on platforms.

Communication scenarios boast an inherent advantage of compulsory exposure. The enclosed space of subways creates minimal external distractions. Passengers have ample dwell time while entering/exiting stations and waiting for trains, and frequent repeated commutes enable continuous memory imprinting.

Covering an entire wall in an integrated manner, it boasts powerful immersive communication capabilities, the ability to capture passenger traffic compulsively, and well-established social media viral potential. It serves as a benchmark advertising resource in Hangzhou Metro for celebrity support campaigns, IP promotion and brand event marketing.

Non-standard media completely breaks through the fixed size and specification limitations of traditional light boxes, LEDs and wall stickers. Leveraging the spacious and transparent concourse, favorable floor height and well-organized traffic flow of Fengqi Road Station, it enables fully customized scene creation for all scenarios.

Passengers have to pass through facing forward whether entering, exiting or transferring stations. The close viewing distance of 1 to 3 meters greatly raises audience attention, effectively reducing distractions caused by mobile phones. Its exposure intensity and memorability far exceed traditional static light box advertisements.

This location is situated within the transportation hub of the core business district of Qianjiang New City. It is an important advertising spot connecting the subway and the MixC shopping district, with advertising exposure mainly concentrated during commuting and weekend shopping periods, resulting in a high brand reach rate.