Media Resources

Located on the combined‑flow core corridor integrating departures, arrivals and transfers on Level 2 of Terminal T2, it serves as an essential hub route for domestic passengers to access concourses, make transfers and exit the terminal. It is a high‑quality fixed media with extremely broad traffic coverage within the terminal building.

The Central Business District features landmark pillar‑mounted media installations inside the terminal, consisting of two towers. Located in the core commercial atrium in the post‑security departure area, it sits at a key thoroughfare for passengers heading to each boarding concourse and retail outlets, enabling high‑reach coverage of domestic departure passenger flow after security check.

A core visual spot that domestic departing passengers must pass through to access each boarding concourse after security clearance. With no passenger‑flow diversion and no bypass passages, it achieves 100% coverage of all security‑cleared domestic departing passengers in Terminal 2.

Passengers are in a relaxed, idle state while queuing, checking‑in for baggage drop‑off and verifying flight information, making them more receptive to external messages. Compared with media placed in quick‑passage walkways, this scenario offers ample opportunities for repeated exposures.

The lightbox located above cleverly makes use of this fragmented time. Unlike the brief glance of corridor media, the lightbox above the security checkpoint provides travelers with ample time to view and read. During the moment of waiting for security, travelers' gaze naturally seeks a focal point, greatly enhancing the depth of information reception.

Located next to the first-class lounges of Sichuan Airlines/Eastern Airlines/Southern Airlines in the mixed-flow area, it covers both departing and arriving passengers while also reaching the highest-end passengers in the airport. The average stay time of passengers in the mixed-flow area is as long as 68 minutes, providing even more exposure to the advertisements.

Lightbox ad placements are meticulously planned to cover the last waiting moments before passengers board. Airport advertisements at the boarding gate reach a more targeted audience, as passengers are already in the boarding process and have clear needs regarding their destination and surrounding services, significantly increasing ad conversion rates.

Located in the core area of the departure hall, passengers naturally notice this distinctive lightbox while waiting to board, significantly increasing the reach of airport advertisements and closely aligning with passengers' actual needs.