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| Area：Chengdu | Type：airport | Frequency：0 |
| Address：Shuangliu International Airport | Format：Light box | Duration：/ |
| Location：T2 Boarding Gate Waiting Area | Min Qty：70 | |
| Size：宽520×高895mm | Min Period：month |
Airport advertisements placed in the boarding gate area are highly aligned with the travel state of passengers. When waiting to board, passengers often need information about their destination, nearby services, or leisure activities. At this time, airport ad content such as travel itineraries, boutique hotels, and local cultural experiences can precisely meet passengers' immediate needs, greatly enhancing the conversion rate of advertisements.
Lightbox displays in the boarding gate waiting area, as an important medium for airport advertising, are creating tremendous value for brand promotion with their unique positional advantages, precise audience coverage, and high-quality display effects. They have become a premium media choice that advertisers cannot miss, not only increasing brand awareness but also realizing commercial value conversion and bringing substantial investment returns to advertisers.
The display positions are carefully planned to cover the passengers' final waiting time before boarding. The average dwell time at the boarding gate is about 30 minutes, making this period an excellent opportunity for airport advertisements to reach passengers. Compared with other areas of the terminal, airport advertisements in the boarding gate area have a more precise audience, as passengers have already entered the boarding process and have clear needs for destination and nearby services, significantly improving ad conversion rates.
As one of the static media in airport advertising with the closest scene association, this lightbox features undisturbed exposure, long-term engagement, and high-value audiences. It is suitable for long-term brand image building as well as supporting short-term precise promotions, making it an irreplaceable core commercial media resource within Terminal 2 of Shuangliu Airport.
Some light boxes also incorporate minimalist directional elements, allowing a slight integration of commercial display and practical functions, reducing travelers' resistance to advertisements and enhancing their willingness to receive information. The main display features high-definition static advertisements as the core, supporting diverse content such as brand image presentation, new product launches, and promotion information. It is suitable for the communication needs of multiple industries, including high-end automobiles, luxury goods, financial services, and tourism and hotels. The content can be easily updated and flexibly adjusted according to peak flights and holidays.
The light boxes in gate waiting areas serve as the benchmark for static media that aligns with the core scene of traveler waiting. They are distributed next to each gate, around passenger rest areas, and at corridor nodes, covering the four main concourses: D, E, F, and G. As an important medium in the airport advertising matrix with both scene adaptability and visual impact, it acts as the focus of travelers' attention while waiting. It not only fulfills a basic auxiliary guidance function but, through precise scene targeting, becomes a high-quality communication platform to reach high-net-worth consumers.
The core competitiveness of the light boxes lies in redefining the logic of airport advertising reach—not by forcefully pushing information, but by communicating the brand in a non-intrusive and considerate manner in scenarios where travelers most need to fill time. They combine the common advantages of airport advertising, such as reaching high-net-worth audiences with high attention, with differentiated features like long dwell time, precise adaptation, and user-friendly experience. They have become an irreplaceable core media resource in Terminal 2 of Shuangliu Airport, providing brands with high-end marketing solutions that integrate both brand image and effectiveness.
