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| Area：Shanghai | Type：Outdoors | Frequency：0 |
| Address：523 Huaihai Middle Road, Huangpu District | Format：Film | Duration：0 |
| Location：TX Huaihai AIRPARK | Min Qty：1 | Operating Time：0-24o'clock |
| Size：46.8m（W）*9.05m（H）=423.54㎡ | Min Period：2weeks |
Located in the core section of Huaihai Middle Road, a century-old trendy landmark on Huaihai Road, and adjacent to Xintiandi and People’s Square, it is part of Shanghai’s prime high-flow area where top luxury brands and trends converge. It faces the main pedestrian interface of Huaihai Road, with coverage for both vehicles and pedestrians, allowing close-range access to street pedestrians and long-range connection to the flow of people in the opposite commercial area as well as the visibility for Xintiandi/Huaihai Road visitors. It uses high-transparency and semi-transparent film to display high-definition images from the outside, and at night, light passes through to create a floating-style trendy visual effect.
Shanghai’s century-old first street of trends is adjacent to Xintiandi/People’s Square, featuring a triple-flow overlay of top luxury, trendy brands, and social media check-in popularity, making it a city-cover level location. The advertising space is highly unique with no competitive diversion. It is located at the bottom of the L3 terrace with a full glass height of about 8–12 meters, unobstructed, and without competitors, making it the only airborne trendy façade media in the midsection of Huaihai Road. The entire continuous glass curtain wall has an area of about 150–423㎡, capable of displaying giant full-page images, partial logos, or information with strong visual impact.
Situated at the core display of Huaihai Road’s trendy landmark, the upper part features the iconic “AIRPARK” illuminated sign, while the film area below serves as the entrance visual focal point. It provides strong unobstructed visibility for both vehicles and pedestrians from a distance. The screen is on the essential path into their core commercial area, enabling brand messages to be delivered in the most suitable scenario and in the most creative way for precise penetration. The outdoor high-definition glass film supports fully customized images, brand key visuals, and trendy patterns, adapting to young, fashionable brands and art IPs.
This screen is connected to the entrance of the sunken square of AIRPARK, linking the ground level with the underground commercial space. It is the essential 'throat' route for foot traffic entering the core commercial area, ensuring extremely high exposure and mandatory viewing effect. It is not just an advertising spot but also a creative content platform connecting brands with young consumers. By combining technology and art, it provides brands with a unique opportunity to create phenomenal marketing events in the core business district.
Shanghai TX Huaihai AIRPARK Glass Film = Scarce aerial trend media on Huaihai Road. 500,000 high-net-worth young visitors. Low cost, high return. Artistic brand endorsement. Long-term asset appreciation. Low investment, high exposure, strong conversion, long-term returns. Scarce 'aerial trend media' on Huaihai Road. ROI 3-5 years, comprehensive returns leading outdoor media in the same commercial area.
This glass facade film occupies the prime visual interface on the lower terrace, directly facing the main pedestrian and vehicular flows of Huaihai Road, with an unobstructed view. It captures the attention of pedestrians, commercial area visitors, and surrounding commuters at close range while coordinating with the visual flow of the entire Huaihai Road business district from a distance. It provides two-way coverage with immersive close-range viewing and long-distance street view scanning, offering wide daily exposure and reaching a diverse audience.
This media is a golden platform with low investment, high reach, stable returns, and strong brand endorsement. Its return on investment is significantly higher than traditional advertising, combining the advantages of traffic value, audience value, scene value, and cost value. Long-term placement can achieve both brand exposure and conversion benefits.
