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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：120 |
| Address：1882 Jingao Road | Format：led | Duration：15s |
| Location：Taimao Commercial Plaza | Min Qty：1 | Operating Time：9-22o'clock |
| Size：16m×3m | Min Period：week |
Located in the main atrium of Jinqiao Taimei Commercial Plaza at No. 1882 Jingao Road, Pudong New Area, this arc‑shaped suspended indoor full‑color LED large screen sits at the core hub of the mall space. It is visible from the corridors on the 1st to 3rd floors of the mall, allowing shoppers on all floors to directly view its display content. Boasting a total construction area of 77,000 square meters, the mall integrates fresh supermarkets, catering, parent‑child education, leisure and entertainment, retail and other business formats, serving as a key family‑oriented comprehensive shopping center in the Jinqiao area of Pudong.
With a visible dimension of 16 m (width) × 3 m (height), its curved arc design fits the architectural structure of the atrium, delivering wide‑angle visibility with no blind viewing spots. The media screen operates from 9:50 to 22:10, fully aligning with the mall’s business hours. It draws approximately 280,000 visitors per week. On workdays, its visitors are mainly nearby office workers and local residents for daily shopping, while family and parent‑child foot traffic surges on weekends and holidays. As a prime venue for mall events and thematic exhibitions, it further amplifies the screen’s exposure effect.
Vertically embedded in the core passage of the atrium and facing the main entrance and elevator exits, the LED screen achieves 100 % visual coverage along customers’ mandatory passing routes with zero dead zones for information delivery. Featuring sharp hardware‑driven image quality and delicate color reproduction, the large screen can accurately present brand texture and picture details
It mainly targets consumers aged 20‑50, with a large number of family‑oriented parent‑child and leisure‑spending crowds concentrated in evenings, weekends and holidays. Featuring long‑duration golden screen exposure, it covers peak hours at noon, in the evening and for night‑time outings. It delivers sufficient exposure frequency and deep memorability, with an effective reach rate exceeding 60%. Driven by consumers' spontaneous check‑ins and stops, the average viewing dwell time is far longer than that of ordinary street‑side large screens, and the ad memory retention rate rises by 70%.
Jinqiao Taomao Mall is positioned as "one‑stop consumption right at your doorstep". Parent‑child businesses stand out as one of its highlights, and the mall is highly family‑friendly for caregivers with children. The media can precisely reach these frequently‑visiting parent‑child households, making it ideal for placing advertisements for brands related to children’s education, family dining, parent‑child amusement and more. It enables a closed‑loop journey of "seeing → remembering → visiting → consuming", boasting the shortest conversion path and the clearest ROI.
Essentially, it represents the multiple synergy of scarce scenarios, high‑quality audiences, low‑cost operations and long‑term growth. For investors, it can not only generate steady short‑term cash flow returns, but also realize asset appreciation backed by regional development and industrial upgrading. It serves as a high‑quality commercial media investment vehicle balancing stability and growth. Its core investment value lies in the in‑depth synergy across four dimensions: passenger flow, costs, monetization and growth.
