- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：120 |
| Address：No. 8 Songhu Road, Yangpu District | Format：led | Duration：15s |
| Location：Bailian New Era Mall | Min Qty：1 | Operating Time：9-22o'clock |
| Size：11m×7m | Min Period：week |
Core Advantages of the LED Screen at the Main Entrance of Bailian Youyi City: Occupying the prime visual spot at the mall’s main entrance, the large‑format screen catches the first glance of all customers entering through the main gate and those ascending to the first floor via escalators from Metro Level B1, delivering mandatory exposure upon entry. Unlike atrium and corridor‑mounted media, it achieves ad impressions the moment visitors step into the venue. Unaffected by rain or snow, it operates within a stable indoor environment and consistently displays advertising visuals around the clock.
Situated in the heart of the Wujiaochang business district in Yangpu District, Shanghai, with direct access to Metro Line 10, this venue records an average daily footfall of over 150,000 people and serves as a traffic hub for Shanghai’s sub‑central commercial area. The screen features a standalone outdoor media system, operating independently of the mall’s internal management framework. It delivers powerful one‑way exposure to street‑goers, metro exit crowds and surrounding high‑density pedestrian flows. It runs no fewer than 120 play cycles per day, with each ad spot lasting 10‑20 seconds. Intensive placements are scheduled during prime hours, and nighttime brings its visual peak.
This large‑size screen is an indoor high‑definition full‑color LED display measuring 7 m × 11 m with a total area of 77 sq.m. It renders sharp, delicate imagery with high color fidelity, well‑adapted to the mall’s indoor lighting conditions. It supports looping playback of diverse materials including high‑definition videos, dynamic posters and brand promotional films. Moiré patterns are absent during shooting, delivering outstanding visual quality. The media lights up in sync with the mall’s business hours for long‑daily exposure with even frequency and stable communication performance.
Located at the main entrance on the first floor of Bailian Youyicheng Shopping Mall, within the core business district of Wujiaochang, a sub‑center of Shanghai, this venue serves as the first visual landmark media upon entering the mall. Facing the pedestrian flow at the mall’s main entrance, the large screen covers incoming foot traffic from outdoors and passengers emerging from the subway. It delivers the first‑sight exposure for all visitors, featuring a prominent location, unobstructed broad field of view, and powerful visual impact at close range. It is a scarce high‑traffic gateway‑level media asset at the mall entrance.
As a scarce large‑screen resource at the main entrance of the Wujiaochang business district, it differs from conventional atrium and corridor‑mounted media. It offers the pre‑communication advantage of "exposure upon entry", capturing consumers’ initial brand impression. It features low advertising interference and high memorability. Ideal for brand image promotion and new‑product launch campaigns, this premium core indoor media enables brands to deepen their presence in Shanghai’s Wujiaochang and capture the young‑consumer market in northeast Shanghai.
Bailian Youyicheng Shopping Mall positions itself as trendy, fashionable, refined and elegant. It consistently strives to provide high‑quality daily‑life goods and services for high‑end consumers pursuing quality‑oriented lifestyles. Through trend‑setting product portfolios, a cozy and elegant shopping environment, as well as differentiated, human‑centered heartfelt services, it upholds its business philosophy of "creating a better life".
