- Photos
- Specs
- Advantages
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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：120 |
| Address：No. 196 Daduhe Road, Putuo District | Format：led | Duration：15s |
| Location：Parkside Joy City | Min Qty：1 | Operating Time：9-22o'clock |
| Size：14m× 8m | Min Period：week |
The large‑screen display is located in the central plaza beneath the shopping mall’s dome. It is directly visible to crowds from the 1st‑5th‑floor corridors, up‑and‑down escalators, and main entrances. The open void space under the dome is free of column obstructions, enabling mandatory omnidirectional exposure within the venue. This overcomes the one‑sided viewing limitation of ordinary corridor light boxes. The atrium frequently hosts markets, art installations and theme pop‑up events, which further amplify ad exposure during offline activities and create mutual empowerment between advertisements and offline consumption scenarios.
As a well‑known micro‑vacation trendy shopping mall in western Shanghai, it is directly accessible via Metro Line 15. It features the rooftop Sky‑Park and LEGOLAND Discovery Centre. Its core audiences include trend‑chasing young people, urban white‑collar workers and parent‑child families with strong purchasing power. It draws substantial weekly foot traffic with steady weekday visitor volume. On weekends and holidays, featured IPs trigger visitor surges. Shoppers stay longer, creating more opportunities for ad impressions.
Sited at the heart of the high‑ceiling atrium with an open and transparent space, the screen offers an effective viewing range of 7‑60 meters. Advertisements are played in rotating loops of 10‑15‑second clips, with over 120 daily playtimes. A single brand can achieve 15‑20 exposures per day. Out‑of‑town tourists account for more than 40% of visitors. Boasting diverse audience groups, massive traffic and a vibrant consumption atmosphere, this venue serves as a core platform for brands to deepen local market presence and achieve comprehensive exposure.
The screen measures 14m×8m with a total area of 112 ㎡. It adopts indoor high‑definition fine‑pitch LED display technology, delivering delicate and vivid images with high color reproduction. Adapted to the indoor lighting environment of shopping malls, it produces no moiré patterns during shooting. It perfectly supports the playback of various materials such as high‑definition videos, brand promotional videos and event posters. The media runs stably in line with the shopping mall’s operating hours, with daily screen‑on time from 09:50 to 22:10, achieving long‑lasting, stable and high‑frequency exposure throughout the day.
The venue features a rich mix of brand formats and reliable business operation. It draws heavy foot traffic for daily leisure, dining, shopping and parent‑child activities. Boasting highly eye‑catching visuals, the large screen is a popular spot for young people to take self‑check‑in photos and shoot short‑form videos. Advertised content can be rapidly redistributed on platforms including Douyin and Xiaohongshu, generating a fission‑style communication effect of “offline large‑screen exposure plus nationwide online dissemination”.
Customers tend to stay longer for shopping and leisure, which brings higher effective ad view frequency. Its exposure quality far outperforms that of ordinary commercial malls. Ad visuals will not be buried in massive information, as this screen holds exclusive communication influence among large commercial displays in the west zone. It creates deep‑seated brand impressions with prominent differentiated communication advantages. Frequent on‑site daily events can be deeply integrated with large‑screen advertisements to greatly boost ad exposure atmosphere and communication impact. It enables stable year‑round communication free from weather interferences.
