- Photos
- Specs
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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：No. 409 Nanjing East Road, Huangpu District | Format：led | Duration：15s |
| Location：The Landmark | Min Qty：1 | Operating Time：10-22o'clock |
| Size：23.2m*13.5m=313.2.㎡ | Min Period：week |
Located in the core section of Nanjing East Road, Shanghai’s "No.1 Commercial Street in China", on the northeast corner wall above Peace Bird’s world‑first "Super No.1 Store", at the transport hub where Nanjing East Road Pedestrian Street intersects with Nanjing East Road Station of Metro Lines 2 and 10. Facing the main pedestrian flow of the pedestrian street and adjacent to Marui Department Store and Henderson Celebrity Shopping Center, it records a daily footfall of over 600,000, among which young consumers aged 25‑34 account for 40.76%, making it a prime spot for brands to reach trend‑driven audiences.
Occupying the curved seamless surface at the northeast corner of the building, it delivers clear visibility within an effective viewing distance of 1‑300 meters, broadening horizontal viewing angles. Pedestrians stroll along the pedestrian street with ample dwell time. A 15‑second advertisement can fully convey brand messages, cutting down ineffective fleeting exposures. Massive crowds pass by repeatedly, enabling multiple brand impressions to deepen brand recall. It is a high‑profile out‑of‑home media spot on Shanghai’s pedestrian street with strong online viral potential.
Adopting high‑brightness high‑definition outdoor modules, it presents crisp and vivid imagery under strong daylight. At night, it creates light‑and‑shadow narratives in synergy with commercial‑district lighting for striking visual impact and excellent real‑shoot output. Its visuals occupy over 40% of pedestrians’ field of view, with an average dwell‑viewing time exceeding 12 seconds. Boasting a full 313‑square‑meter display area without cropping or obstruction, it secures a dominant visual position amid the dense commercial buildings along Nanjing East Road.
Nanjing East Road is known as "China's No.1 Commercial Street" in Shanghai. As the city’s core business district as well as a cultural‑tourism landmark, it draws massive high‑value foot traffic. The outdoor large‑screen of LANDMARK Plaza is located in this prime location, directly facing millions of potential consumers. Leveraging the district’s robust commercial vibe, heavy pedestrian flow and exceptional exposure, it can effectively reach target audiences, help brands deliver their value precisely and boost brand influence, making it a preferred advertising venue for brands to capture core commercial traffic in Shanghai.
As a must‑visit spot for tourist Citywalks, it inherently features high photo‑taking rates and strong willingness to share, serving as a unique gateway for brands to extend offline exposure to online social communication. Boasting an exclusive view facing the main thoroughfare with zero obstructions and no competitive distractions, it is the only out‑of‑home media hub in Shanghai capable of achieving exposure on a "thousands‑of‑people‑gazing" scale. Following brand placements, the correlation of consumers’ perceptions with brand labels of "premium, trendy and innovative" rises by 52%.
Claiming the core visual high ground of Nanjing East Road Pedestrian Street and capitalizing on the upscale commercial atmosphere of the whole block elevates brands’ market image. It supports both long‑term brand image building and short‑term viral event marketing. Taking into account location, screen hardware, traffic volume and social check‑in attributes, it represents a rare high‑quality out‑of‑home media asset within Shanghai’s core commercial districts and an optimal venue for urban event marketing and brand first‑tier‑city official launches.
