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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：No. 138 Huaihai Middle Road, Huangpu District | Format：led | Duration：15s |
| Location：Shanghai Plaza | Min Qty：1 | Operating Time：10-22o'clock |
| Size：19m(W)×11m(H)=209㎡ | Min Period：week |
Located at No.138 Huaihai Middle Road, Huangpu District, Shanghai, at the prime crossroads of Huaihai Middle Road and Longmen Road, adjacent to iapm, Hong Kong Plaza, K11 Art Mall and Xintiandi business district. It serves as the traffic hub of Shanghai’s top‑tier CBD, with over 1.2 million daily pedestrian and vehicle flows. It covers high‑net‑worth new middle‑class consumers, international tourists and business crowds, forming a composite consumption ecosystem of "high‑end retail + cultural experience + tourist check‑in".
Situated in the fashion core of the eastern section of Huaihai Middle Road and right next to Dashijie Station of Metro Line 8, this is the landmark LED screen at the intersection of Huaihai Middle Road. Occupying the southeast corner of the Huaihai Middle Road‑Longmen Road crossroads, it is free from nearby competing screens, buildings or tree obstructions and boasts an unobstructed view. Its advertising visuals can be seen by east‑west bound pedestrians and two‑way traffic on Huaihai Road. Information can be received without deliberate stopping, delivering dual exposure to both pedestrians on the pedestrian street and vehicles passing through the crossroads.
Standard playback mode: 15 seconds per clip, 60 rotations per day for stable exposure frequency. The screen operates from 10:00 to 22:00, fully covering the prime business hours of the day. It is suitable for long‑term brand image building to consolidate brand perception in Shanghai’s high‑end market, and also fits short‑term new‑product promotion and high‑impact marketing for seasonal events. It can link with the commercial media matrix along Huaihai Middle Road to leverage the fashion landmark reputation of Huaihai Road and elevate the brand’s trendy and high‑end positioning.
Facing the main‑road intersection of Huaihai Middle Road and Longmen Road, with no obstruction or competitive shielding, it forms a city‑level visual focal point with an effective viewing distance of 200 meters. It is the only media node that achieves "full‑section gaze", and the only location on Huaihai Middle Road that can simultaneously reach main‑road vehicle traffic, pedestrian flow and metro transfer crowds. Consumers have an average dwell time of 2.5 hours, far exceeding that of ordinary business districts, building a consumption closed‑loop of "high dwell time → high reach → high conversion".
As Shanghai’s urban fashion calling card, Huaihai Middle Road features this large‑screen display with check‑in appeal. Tourists and fans voluntarily shoot and record advertising materials, which circulate across Douyin, Xiaohongshu and Weibo, generating offline hard‑advertising exposure plus secondary UGC‑driven online fission. A single advertising investment delivers dual communication benefits, amplifying brand influence and cutting overall marketing costs. It supports multiple types of projects including new‑product launches, brand image promotion, holiday sales campaigns and fan support events, and generates large volumes of organically‑spread social media content.
This large‑screen is a premium media asset integrating seven strengths: prime location, traffic volume, target audience, picture quality, sound effect, linkage capability and social value. It is particularly suitable for high‑end brands to enhance brand image, roll out new products and precisely reach high‑net‑worth groups, serving as an irreplaceable communication highland in Shanghai’s core business district. Its media advantages are reflected in six core dimensions: scarce location, high‑quality audiences, double‑sided exposure, stunning audio‑visual experience, linked communication and social premium, making it a benchmark facility for the top‑tier business district on Nanjing West Road.
