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- Specs
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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：120 |
| Address：No. 1088 Longhao Road, Jinshan District | Format：led | Duration：15s |
| Location：Jinshan Wanda Plaza | Min Qty：1 | Operating Time：9-22o'clock |
| Size：16m×3m | Min Period：week |
Jinshan Wanda Plaza is the largest one‑stop commercial landmark in Jinshan District. It features a full range of business formats including retail, catering, parent‑child entertainment and Wanda Cinema. It serves Jinshan New Town and surrounding towns, targeting family visitors and young consumer groups, with a sharp surge in foot traffic on weekends and holidays. This large screen supports placements for brand image advertisements, new‑product promotions, fan support campaigns and public‑service announcements, making it a high‑quality medium for tapping into the local consumer market of Jinshan, Shanghai.
Customers entering through the mall’s main entrance, as well as consumers on the corridors of each floor and at escalator landings, can view the screen from multiple angles. Free of column obstructions and unaffected by wind and rain, the screen delivers passive ad exposure to most mall visitors, achieving multi‑dimensional, multi‑angle and repeated impressions. Ad recall is 3‑5 times higher than that of traditional light boxes, greatly amplifying communication effects and enabling two‑way empowerment between advertisements and offline scenarios.
Its audience mainly consists of 25‑55‑year‑old white‑collar workers, corporate executives, financial elites and residents of high‑end communities, who boast strong purchasing power and high decision‑making capacity. It reaches Lize business crowds, commuter traffic along West Third Ring Road and nearby residential communities. With over 360,000 daily exposures, it delivers high‑efficiency reach by combining commuter, business and consumption‑driven traffic across full scenarios.
Featuring an extra‑large size and high‑definition dynamic visuals, this medium plays 15‑second videos on a loop for up to 120 cycles per day. It can quickly capture consumers’ attention and serve as a natural "visual anchor". Whether through dynamic lighting effects or eye‑catching visual designs, it effectively draws scattered foot traffic toward the atrium, substantially boosting ad click‑through rates and consumption conversion rates.
As the leading commercial hub in Jinshan District, the mall boasts large and steady in‑store visitor flows. Its atrium gathers most of the mall’s floating crowd. Situated within a real‑world consumption scenario, this medium enables the complete chain of "ad exposure‑offline store conversion". Audiences can make purchases directly in the mall right after viewing the advertisements. Dynamic videos deliver far stronger expressive power than traditional static ads, leaving deeper ad recall and offering distinct regional differentiation advantages. Long‑term placements help build the brand’s local landmark perception.
This large‑screen is a scarce large‑scale dynamic LED installation in the atrium of Jinshan District. It enjoys exclusive regional positioning with low ad interference. It supports full‑scenario placements including brand image promotion, store opening traffic generation, new‑product launches, holiday campaign building, fan support activities, government‑enterprise public‑welfare initiatives and cultural‑tourism promotion. Leveraging the mall’s real consumption environment, it forms a communication closed‑loop of "ad exposure plus offline conversion", making it a high‑quality indoor communication vehicle that precisely reaches core regional audiences.
