Media Resources

As Exit 10 directly connects to the high-end commercial area of Nanjing West Road, and is adjacent to city landmarks such as the Shanghai History Museum, Shanghai Grand Theatre, and Raffles City, it sees a daily footfall of over 350,000 people, with peak numbers exceeding 500,000 during holidays.

Two LED screens and one lightbox—its central transfer passage, especially the underground walkway connecting Lines 1, 2, and 8, has been upgraded into an immersive brand display space integrating high-definition LED screens, super lightboxes, mirrored decorations, and directional sound systems. It is known in the industry as the Mega Digital Corridor or non-standard super media zone.

The Super Lightbox adopts a super-large format design, which is far larger than the ordinary lightbox media, which can fully present the core message of the brand and strengthen the advertising memory point through shocking visual effects

As a gathering place for white-collar workers, Jinke Road Station covers a large number of commuters and commercial passengers.

The lightbox advertisement is located on the passenger must pass through the line, and the probability of passengers staying in the scene of waiting, ticket checking, and exit is significantly improved.

S-level stations are mostly distributed in core business district hubs, with a daily passenger flow of hundreds of thousands of people.

The A-level stations cover more than 80% of Shanghai citizens, the white-collar workers at the core sites account for more than 85%, and 88% of the passengers have medium and high personal monthly incomes.

The 12 light boxes are distributed in the platform, station hall and passage, covering the entire line of the network, with long contact time and high frequency.