Media Resources

A total of 12 super lightboxes and 2 LED screens are included. As a key link connecting the subway and the trillion-yuan commercial district of Nanjing West Road, the brand passage is not only a physical pathway but also a visual corridor for urban consumption and cultural flow. The passage sees an average daily foot traffic of over 800,000 people, with holiday peaks exceeding 1.5 million.

Located at the core transfer passage of Lines 1, 2, and 8, it is a composite flagship advertising medium that combines massive visual scale, dynamic digital displays, and high-density passenger coverage. As passengers naturally slow down in this section, their visual attention is highly focused, providing an excellent window for brand messaging.

As Exit 10 directly connects to the high-end commercial area of Nanjing West Road, and is adjacent to city landmarks such as the Shanghai History Museum, Shanghai Grand Theatre, and Raffles City, it sees a daily footfall of over 350,000 people, with peak numbers exceeding 500,000 during holidays.

Two LED screens and one lightbox—its central transfer passage, especially the underground walkway connecting Lines 1, 2, and 8, has been upgraded into an immersive brand display space integrating high-definition LED screens, super lightboxes, mirrored decorations, and directional sound systems. It is known in the industry as the Mega Digital Corridor or non-standard super media zone.

The Super Lightbox adopts a super-large format design, which is far larger than the ordinary lightbox media, which can fully present the core message of the brand and strengthen the advertising memory point through shocking visual effects

As a gathering place for white-collar workers, Jinke Road Station covers a large number of commuters and commercial passengers.

The lightbox advertisement is located on the passenger must pass through the line, and the probability of passengers staying in the scene of waiting, ticket checking, and exit is significantly improved.

S-level stations are mostly distributed in core business district hubs, with a daily passenger flow of hundreds of thousands of people.