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| Area：Beijing | Type：Outdoors | Frequency：0 |
| Address：No. 200, Wangfujing Street, Dongcheng District | Format：billboard | Duration：0 |
| Location：Gongmei Building | Min Qty：1 | |
| Size：54m(宽)x4.5m(高)=243㎡ | Min Period：month |
Wangfujing Gongmei Building, as a prominent media platform, leverages its unique geographic location, massive foot traffic, rich cultural heritage, high-end brand image, and close association with major events to become an extremely valuable advertising resource in the Beijing area, making it a prime spot for brand exposure, boosting recognition, and shaping a premium image.
The first floor of Gongmei Building hosts well-known brands such as China Gold, Chow Tai Fook, and Laopu Gold. Gold products occupy one-third of the retail area, covering jewelry, gold bars, and pure gold ornaments. Its traditional goldware series leads industry trends, and all products come with national-level inspection certificates.
For consumers, this place is not only a shopping destination but also a cultural lounge where they can touch the threads of Chinese civilization and experience the warmth of intangible cultural heritage crafts. For investors, its scarce cultural resources and continuous innovation capabilities make it a cultural blue-chip in commercial real estate. Driven by both cultural confidence and consumption upgrading, Wangfujing Gongmei Building is leading traditional commercial properties toward a new model of cultural experience-centered consumption hubs.
As the foremost Chinese arts and crafts store, leveraging its leading position in gold and jewelry, deep integration of intangible cultural heritage techniques, innovative operation of Guochao IP, and reconstruction of cultural consumption scenarios, it has formed a unique commercial brand matrix. Through Guochao IP, digital empowerment, and cultural-tourism integration, it achieves the modern transformation of traditional crafts and breakthroughs in the market. Relying on the locational advantages of the Wangfujing business district, it has become a benchmark project for cultural consumption upgrading and urban renewal.
Outdoor billboards have truly broken the traditional perception that advertising is merely promotion. They are driven by culture as their soul, location as their foundation, and technology as their wings. Within the framework of compliant operations, they naturally integrate commercial communication into the wave of intangible cultural heritage and domestic fashion consumption. For brands, these outdoor billboards are not only channels to reach foot traffic but also key carriers to synchronize brand tone with cultural value.
The outdoor billboard at Gongmei Building occupies the prime northern position of Wangfujing Pedestrian Street with a 61-square-meter frontage on the Chenggu Zhai building. It is 300 meters south of Chang’an Street and adjacent to Wangfujing Department Store to the north, located on the main path of pedestrian traffic in the core of the street. Among the daily 500,000 visitors, women aged 25-40 make up the highest proportion, mainly shopping, which highly aligns with the core customers of Gongmei Building’s gold and jewelry, as well as intangible cultural heritage and cultural creative products.
The outdoor billboards at Gongmei Building are never simply advertising carriers; they are unique communication hubs rooted in the cultural genes of China’s first arts and crafts store, connecting business district traffic with cultural consumption. Based on regulatory compliance and centered on cultural resonance, they build media competitiveness that integrates commercial and cultural value in the core area of Wangfujing Street.
The billboard media at Gongmei Building in Dongcheng, Beijing, Wangfujing, is a premium advertising spot with high investment value. Its return on investment is substantial, providing not only direct brand exposure but also infusing brands with cultural value through an immersive cultural atmosphere, maximizing advertising effectiveness.
