Media Resources

Wangfujing Station has an average daily passenger flow of more than 140,000 person-times, bringing together business travelers, white-collar workers and high-end consumer groups, with a high audience value.

The subway stairs are high, and most passengers will choose to take the escalator, covering nearly 90% of the flow of people in the passage, and staying on the escalator, the advertisement can be displayed in the perspective of passengers at close range, which greatly increases the effective exposure.

Media in the subway station, located on the platform and interchange passage, 30 blocks for S class, 45 blocks for A class, 25 blocks for A class,

Covering the core circulation areas such as platforms, station halls, and passages, it forms a "zero dead end" exposure matrix, and passengers need to be exposed to advertising information throughout the whole process from entering the station to taking the train.

The 12-pack light box is one of the most important forms of media in the subway, covering the entire line of the network, and the media is located on the platform, in the hall and in the passageway.

The 12 lightboxes cover the entire commuting routes of S-level stations, including key areas such as platforms, station halls, and passages, reaching millions of high-net-worth individuals daily.