Media Resources

The spot is right next to the station's main transfer area, bringing together subway transfer passengers, travelers waiting around, and self-driving parking customers—a triple boost of quality foot traffic. It's a rare prime location in the West Station underground connection area, and whether passengers are on the move or standing still, they can easily catch the ad content.

The area sees a dense flow of people, and ad display times are stable with high coverage. In such a crowded environment, ads have a very high reach, making it great for brands looking for high exposure promotion.

The passage forms a two-way circulation pattern, with long rectangular light boxes on the east and west sides spanning the atrium beams. Passengers going up or down can see the entire display just by looking up, and during the long walk, the visuals are always in view, with no blind spots or crowd obstructions causing parts of it to be missed.

The entire corridor is straight with no branches, no diversion of passenger flow, and no detour paths. All exiting passengers pass through 100% of the route. Media panels are arranged in double rows on both sides, aligned with passengers' line of sight, giving them plenty of time to fully read brand graphics and information.

After the security check, lightboxes along the passageways or walkways in the boarding area are cleverly positioned on one side of the traffic flow or at corners. Passengers' eyes are naturally drawn to their brightly highlighted images, creating an instant focus. The brand is not only seen but also perceived and trusted, ultimately becoming an elegant visual memory for travelers during their journey.

In the T3 arrival area, when passengers finish their long-haul flights, pass through the baggage claim hall, and are about to step into the intersection of arriving crowds and ground transportation, their gaze is often involuntarily drawn to several towering giant media structures.

The lightbox media above the baggage carousel, with its unique spatial presence and visual impact, has become a super medium for brands to engage in deep communication with travelers during their return journey.

After passing the departure security check, it is the place that all domestic passengers must go through to reach the boarding gate. It is precisely laid out along the core routes where passengers wait, rest, and move through, ensuring that brand information is received most frequently in the areas where passengers spend the longest time.