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| Area：Beijing | Type：airport | Frequency：0 |
| Address：Beijing Capital Airport | Format：Light box | Duration：0 |
| Location：T3C Domestic Departure | Min Qty：6 | |
| Size：1.638×3.374×2面 | Min Period：month |
Located in the departure hall and corridor that all domestic departing passengers must pass through, it covers tens of thousands of high-end passengers daily. The tall and eye-catching vertical design has a strong visual impact, occupies the vertical space, and serves as a strong visual focal point in the open waiting area with no obstructions. Dual-sided display reaches 360°, effectively showing content on both sides, allowing passengers to clearly read it from any direction, doubling arrival rate. Without other information interference, the advertisement becomes the visual focus.
In the main domestic departure passage between check-in islands and the pre-security dispersal plaza, it is a route and sight that all domestic departing passengers must take. Daily passenger flow is stable, covering a large base of business and frequent travelers. The open public area before security has low advertisement interference, so passengers naturally pay attention while checking in, waiting, or passing through, resulting in high effective reach and more complete reception of advertising information.
T3C domestic departures see a daily flow of 120,000–150,000 people, covering over 50 million annually, mainly business and frequent travelers. The check-in main passage is 100% mandatory with no diversion or off-season slowdown. Open space and low advertisement interference allow passengers to naturally focus on the ads, with a dwell time of 3–8 seconds and effective reach of 90%–95%.
With a layout aligned with passengers' sightlines, advertising information is received without active focus. Brand recall is significantly higher than ordinary media, becoming a visual anchor for high-end brands to establish recognition. It provides 100% coverage of domestic departing passengers, who have long dwell times and concentrated attention, forming high-intent exposure.
Located near the departure lounge or rest area, passengers have ample time to stop and observe, savoring the details of the visuals. The double-sided design allows the lightbox to cover two-way passenger flow simultaneously. Whether the passengers are heading to the boarding gate or moving toward the commercial area/restrooms, they cannot avoid its visual exposure, achieving double exposure efficiency at the same location. Long-duration exposure significantly enhances the reach and memorability of brand messages.
With its unique artistic form, prime location, and precise audience targeting capability, it has become a scarce media resource for high-end brands to showcase their image and engage in deep communication. Through its distinctive double-sided structure and soft light-and-shadow art, it creates a communication space for brands that combines both exposure and prestige, becoming a rare media resource for high-end brands for image display and in-depth interaction.
Located in the main domestic departure corridor, at passenger flow intersections, and centralized seating areas, it is the only mandatory passage after security check. Double-sided simultaneous display offers 360° visibility, clearly visible from the front, side, and distance without any visual blind spots. In the enclosed departure environment with no interfering media, unobstructed views, and wide sightlines, the advertising forcibly enters the visual field. The departure area is quiet, focused, and passengers’ fragmented attention is concentrated, resulting in high ad attention and memorability.
With four major advantages—monopolized traffic flow, high-net-worth passenger flow, immersive visual coverage, and endorsement of high-end scenarios—these lightboxes have become the preferred media for brand image promotion and high-end audience conversion in the Haixi region. They offer stable exposure, precise reach, high memorability, and strong conversion potential.
