Guidelines

Why outdoors?

Outdoor advertising does not require consumers to "choose to join" or actively choose to watch. TV, radio, print and Internet advertising have the disadvantage that consumers can choose to skip. When consumers spend 70% of their time outdoors, this is an ideal opportunity to showcase digital billboard advertisements to them.

Wealthy consumers commute more frequently. The main commuting population in first tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen generally have an annual income of over 500000 yuan, far higher than the national average for urban residents.

This means they are high-value audiences with a large amount of disposable income. Incorporating outdoor advertising into your overall advertising mix can increase consumer coverage by over 300%.