Guidelines

Why advertise on the subway?

The TV can switch channels and the phone can swipe away, but subway advertisements do not require users to "click and agree", naturally integrating into urban commuting scenes. The daily average subway passenger flow in Beijing, Shanghai, Guangzhou, and Shenzhen exceeds 50 million, with an average commuting time of over 40 minutes. The advertising screens, light boxes, and car body patches in enclosed spaces form a "visual surround", with an average daily reach frequency more than three times that of traditional media, truly achieving "unavoidable exposure".

Among subway commuters, white-collar workers aged 20-45 account for over 65%, and the group with a monthly household income of 15000 yuan or more accounts for 47%. This group of people is not only the main force in buying houses, cars, and digital consumption, but also an important promoter of brand upgrading. Data shows that the conversion rate of consumer decisions for subway advertising audiences is 21% higher than that of ordinary outdoor advertising, while the cost per thousand people (CPM) is reduced by 34%.