Guidelines

Why advertise at airports?

Airports are a natural pool of elite traffic, with an annual passenger flow of over 1 billion people, of which 65% are business people, and an average annual household income of over 500000. Advertisements in waiting halls, corridors, luggage carousels, and other scenes can accurately reach passengers' fragmented waiting time of 30-90 minutes. Data shows that the daily reach of airport LED large screen advertisements is three times that of high-speed railway stations, and the exposure value of advertisements in international departure areas is eight times that of ordinary outdoor advertisements.

Airport passengers are in a psychological state of "travel mode", and advertising memory for luxury goods, finance, automobiles, and other categories has increased by 47%. The watch advertisement next to the first-class lounge can directly drive the sales of duty-free shops; The alcohol advertisement at the boarding gate promotes instant consumption by passengers who can buy immediately after watching it. After a luxury car brand placed dynamic lightbox advertisements at the airport, the number of test drive reservations surged by 210%.