Guidelines

Why advertise in elevators?

Short videos can be skipped and friend circle ads can be blocked, but elevator ads are the golden medium for "unavoidable". Urban households enter and exit elevators 4-6 times a day, with each stay lasting over 30 seconds. Data shows that the daily reach frequency of elevator advertisements is five times that of community lightboxes, and the weekly reach rate of elevator advertisements in core business district office buildings is as high as 98%, truly achieving the saturation attack of "necessary path".

Residential elevators cover household consumption decision-makers - women aged 25-50 account for over 60%, and the group with a monthly income of 12000+accounts for 47%. They control the initiative in fresh food procurement, maternal and child products, and home decoration consumption; Business elevators target high net worth individuals such as corporate executives and white-collar workers.