Guidelines

Why advertise in the community?

In the current era of mature regulatory technology, AI inspection systems have achieved 0.2 second level monitoring of advertisements across the entire network. In 2023, a market regulatory department in a certain area identified over 20000 violation clues in a single day through big data models. Policies are no longer just articles hanging on the wall, but live high-voltage lines deeply rooted in the digital regulatory network.

Community advertising is the closest marketing platform to consumers, covering the daily commuting routes that residents must pass through. Data shows that 85% of community residents pass by community gates, elevators, or delivery lockers at least 4 times a day, and the daily reach frequency of advertisements in these locations is 2.5 times that of ordinary outdoor advertisements. Unlike other media, community advertising can achieve repeated outreach of "see you when you go out, see you when you come home", and increase brand memory by 40%.

The core audience of community advertising is housewives and silver haired individuals aged 25-55, who hold over 80% of the decision-making power for daily household consumption.