Guidelines

Why advertise on public transportation?

In the era of information explosion, bus advertising has become an undeniable presence in cities due to its "mobile display" characteristics. Data shows that the daily average number of public transportation trips by urban residents in China exceeds 120 million, and the average waiting time for passengers is 8-12 minutes. Vehicle advertising and platform lightboxes form a "double exposure", with a daily reach frequency more than three times that of static advertising, truly achieving the dissemination effect of "seeing where you go".

The public transportation population is mainly composed of 25-45 year old office workers, with a monthly income of over 8000 yuan accounting for 52%. They are the main force in daily consumption, catering and entertainment. Especially during peak hours in the morning and evening, bus advertisements can accurately reach the commuting scenes of office workers. After a fast food brand placed bus body advertisements, the passenger flow of stores along the route increased by 35% during lunchtime.

The bus stop advertisement forms a linkage effect with the surrounding commercial district, and the milk tea promotion seen while waiting can be directly guided to stores within 50 meters; Mobile vehicle advertising is like a "moving landmark" that continuously strengthens brand memory.