Guidelines

Why advertise on TV?

As the most widely covered traditional media, television remains the core battlefield for brand marketing. The audience size of Chinese television exceeds 1.2 billion, with a single channel viewership of up to 80 million during prime time. The advertising touchdown in the home living room scene has a natural immersion, and the visual impact of the large screen is five times that of mobile devices. Data shows that the CPM cost of TV drama placement ads from 19:00 to 21:00 is only 60% of that of social media, but brand recall is 42% higher. The "15 second golden window" of CCTV Spring Festival Gala advertisements can create over 1 billion brand exposures. A certain beverage brand has achieved a 180% month on month increase in product sales after being named in a TV variety show for three consecutive months.

The unique "ceremonial viewing" of television advertisements can enhance brand authority. Corporate image advertisements before and after news broadcast can increase brand reputation by 35%; Animation time slot advertisements on children's channels can directly drive household consumption decisions. The precise delivery technology of smart TVs has now achieved differentiated advertising content in different communities.