Guidelines

Why must advertising strictly adhere to policy red lines?

Policy compliance is not an option, but the bottom line for advertising survival. According to data from the State Administration for Market Regulation in 2022, 43000 cases of illegal advertising were investigated and dealt with, with fines exceeding 1.26 billion yuan, a year-on-year increase of 27%. A well-known skincare brand was fined 6 million yuan for fabricating scientific research data, which directly led to the suspension of its new product launch plan.

73% of consumers will have a long-term distrust of the brand involved. After a certain milk powder brand was reported for misleading advertising, its market share plummeted by 41% within 3 months, and the cost of repairing public opinion was as high as 5 times the advertising fee. More seriously, with the improvement of the credit punishment system, 32% of non compliant enterprises have encountered "hidden punishments" such as platform traffic downgrading and restricted qualification declaration. These data confirm that a policy breakthrough may cut off the growth channel of enterprises in the next three years.

In the current era of mature regulatory technology, AI inspection systems have achieved 0.2 second level monitoring of advertisements across the entire network. In 2023, a market regulatory department in a certain area identified over 20000 violation clues in a single day through big data models. Policies are no longer just articles hanging on the wall, but live high-voltage lines deeply rooted in the digital regulatory network.