What are the forms of advertisements in Beijing subway stations?

What are the forms of advertisements in Beijing subway stations? Beginner's Guide to Placement
As an important public transportation system in the city, the Beijing subway carries a large amount of passenger flow every day. Subway advertising has become an important channel for brand communication due to its high-frequency and high reach characteristics.
This article will comprehensively break down basic concepts, advertising types, operational processes, and common misconceptions, making it easy for beginners to understand and develop subway advertising strategies.
一、 The Core Value of Beijing Subway Advertising
1. High traffic exposure
The daily passenger flow of Beijing Metro exceeds one million, with fixed stopping times during peak hours, and advertising can achieve high-frequency exposure.
2. Precise crowd positioning
Subway advertisements cover passengers of different ages, professions, and consumption levels in the city, suitable for promoting consumer upgrade brands, corporate services, and events.
3. Long term visibility
Unlike outdoor road signs, subway advertisements accompany passengers' commuting time and have relatively fixed stop times, making it easier to remember information and brand awareness.
二、 Detailed explanation of advertising forms in Beijing subway stations
There are various forms of advertising in Beijing subway, which can be selected based on communication goals and budget. The following are the main types:
1. Lightbox advertising
Location: Station hall, both sides of escalator, passage
Characteristics: Stable exposure, concentrated audience
Applicable scenarios: brand awareness, event promotion
2. LED screen advertising
Location: concourse, entrance/exit, transfer passage
Features: Dynamic video playback, strong visual impact
Applicable scenarios: New product launch, brand main visual communication

3. Advertising inside the carriage
Location: Carriage hanging board, door side screen
Characteristic: Passengers stay in the carriage for a long time
Applicable scenarios: Long term exposure, brand memory enhancement
4. Platform side walls and ground advertisements
Location: Platform Wall and Ground Texture
Features: Innovative visual presentation, attracting the attention of passengers waiting at the station
Applicable scenarios: Creative marketing, holiday events
5. Theme based advertising
Features: Whole station package, immersive experience
Applicable scenarios: Major events, brand upgrades, promotional campaigns
6. Interactive Advertising/Smart Advertising
Features: Touch screen, QR code scanning, AR interaction
Applicable scenarios: Interactive marketing for young people, data collection
三、 Beijing Subway Advertising Placement Process
1: Clearly define the advertising target
Enhance brand awareness?
Promotion activities or promotions?
New product release?
Different targets correspond to different advertising forms and placement points.
2: Choose appropriate advertising types and sites
Considerations:
Customer flow and crowd attributes
Core area of the site
Viewing angle and dwell time
3: Design advertising materials
Lightbox: concise text and clear images
LED screen: clear video rhythm, eye-catching image
Car advertising: Short and easily recognizable information
4: Submit for review and scheduling
Subway advertisements need to pass official review, including:
Brand Qualification
Compliance of advertising content
Screen specifications
5: Online monitoring and review
On site shooting exposure effect
Data review, optimize materials or advertising frequency
Secondary dissemination (social media or short video extension)

四、 The advertising misconceptions that beginners are prone to step on
Misconception 1: Only focus on price and ignore location
The value of high-quality advertising space is much higher than that of cheap edge positions.
Misconception 2: Ignoring passenger stay time
The placement effect of carriage advertisements and platform wall advertisements depends on the stopping time.
Misconception 3: Inappropriate advertising materials
The standards for lightbox, LED screen, and car advertising materials are different, and copying the materials will reduce the dissemination effect.
Misconception 4: Draw conclusions after one launch
Subway advertising is more suitable for continuous, multi station, and multi cycle combination placement.
五、 Conclusion and Call to Action
There are various forms of advertising in Beijing subway, ranging from light boxes and LED screens to whole station wrapping and interactive advertising, each with its own characteristics and applicable scenarios. Novices should clarify their goals, budget, and audience before advertising, and choose the most suitable type of advertisement.