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Area:Beijing | Type:Metro | Frequency:0 |
Address:Beijing Metro | Format:Light box | Duration:/ |
Location:Qinghe Station | Min Qty:3 | |
Size:/ | Min Period:week |
It covers people with high spending power such as business travel and cross-city commuting, with an age group of 25-40 years old, and 70% of them are corporate employees and managers, with the potential for rapid communication.
Combined with the characteristics of long waiting time for passengers, brand memory is strengthened through immersive creative content (such as glasses-free 3D and AR interaction).
Convey the concept of brand culture through artistic visual design, build a two-way value output model of "commercial public space", and rely on the attributes of high-speed rail hubs.
It can be combined with festival hotspots or urban cultural themes to design limited-edition creative content to trigger secondary dissemination on social media.