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Area:Beijing | Type:Metro | Frequency:0 |
Address:Beijing Metro | Format:Film | Duration:/ |
Location:Chongwenmen Station | Min Qty:1 | |
Size:/ | Min Period:week |
The U-shaped wall is usually displayed with a whole or multiple continuous screens, with an advertising area of up to tens of square meters, and a large space supports high-definition image presentation and continuous narrative, which can strengthen the brand memory point through story-based design.
Chongwenmen Station is located in the core business district of Beijing, with an average daily passenger flow of more than 300,000 people.
The average length of stay of passengers in this area is about 3-5 minutes, which is far more than the contact time of ordinary platform advertising. Combined with the characteristics of high-frequency commuting (8-10 times a day), it can form a continuous brand recognition deepening effect.
Different from traditional lightbox advertising, the U-shaped wall supports three-dimensional creative design, such as combining the building structure to create a 3D visual effect, or using light and shadow technology to enhance the sense of immersion.