- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Jie yang | Type：Outdoors | Frequency：0 |
| Address：Intersection of Ronghua Avenue and Jinxianmen Avenue in the urban area | Format：billboard | Duration：0 |
| Location：Dongyuan Building | Min Qty：1 | Operating Time：18-23o'clock |
| Size：13.43(W)*9.99m(H)=134.1㎡ | Min Period：week |
This media occupies a premium corner location at an intersection with unobstructed views in all four directions. It covers two‑way vehicle and pedestrian traffic along Ronghua Avenue and Jinxianmen Avenue, where traffic and footfall are dense and steady. Leveraging waiting periods at the intersection traffic lights, pedestrians and vehicles stay for sufficient durations. This eliminates fleeting ineffective impressions and delivers extremely high‑efficiency ad reach with excellent long‑distance visibility, comprehensively engaging audiences via both vehicular and pedestrian traffic.
It primarily targets local residents aged 25‑55, housewives, individual business owners and commuting white‑collar workers. This group makes straightforward consumption decisions, demonstrates strong offline engagement, and over 80 % of their spending goes to rigid‑demand consumption. It is suitable for local‑life services, supermarkets & home furnishing, education & healthcare, banking and real‑estate sectors. It achieves both brand building and performance outcomes with outstanding customer‑drawing capacity. Daily combined vehicle‑pedestrian flow exceeds 190 000, rising above 200 000 on holidays. The traffic‑light waiting zone creates forced viewing opportunities. Regular rotation runs from 18:00 to 23:00, reaching out‑and‑about audiences across this time window, generating over 40 million annual impressions.
The large‑format billboard is fully installed on the building facade, featuring striking visuals with strong visual impact and city‑landmark advertising characteristics. Its 180° wide‑angle unobstructed coverage reaches two‑way vehicle and pedestrian traffic with no blind viewing spots. It boasts flat display surfaces and uniform brightness, remaining clearly visible from 500 meters away. Its high‑bright nighttime lighting delivers sharp light‑dark contrast and amplified visual impact. It stands highly recognizable in Rongcheng District and easily captures public attention.
The core advantage of premium‑grade advertising media lies in its use of prime‑tier locations, high‑end target audiences and top‑notch visual presentation to build premium‑grade brand influence. It is not merely an ordinary advertising carrier, but a stepping‑stone for high‑end brands to enter the Jieyang market. Serving as a strategic‑level resource for building brand awareness and stimulating high‑end consumption, this is the fundamental reason why it stands out in Dalian’s out‑of‑home advertising market.
Leveraging its high‑altitude landmark feature and oversized display screen, this media solution fits diverse marketing needs including brand image upgrading, grand opening promotions for physical stores, holiday‑themed campaign publicity and regional investment promotion outreach. Boasting high visual recognizability and long communication duration, it can achieve large‑scale market brand penetration. Meanwhile, capitalizing on the landmark business district status of the ancient city, it helps boost local brand recognition and reputation, making it a rare high‑quality high‑altitude out‑of‑home media resource in the old town of Rongcheng, Jieyang.
Situated along essential routes for both pedestrians and vehicles, it creates involuntary visual exposure. It delivers advertising messages in a direct and efficient manner with strong brand recall. Research indicates that out‑of‑home advertisements in core business district positions can achieve a brand recall rate of 15‑25%. With its irreplicable prime location, striking visual impact and high‑efficiency communication value, it acts as an ideal out‑of‑home advertising option for brands to raise public awareness and drive sales conversion in the Dalian market.
