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| Area：Nan ning | Type：Outdoors | Frequency：0 |
| Address：Extension of Minzu Avenue, Qingxiu District | Format：billboard | Duration：0 |
| Location：Minzu Avenue | Min Qty：1 | Operating Time：0-24o'clock |
| Size：18m×6m=216㎡ | Min Period：month |
Located at stake number K1482+355 on the extension of Minzu Avenue, in the San'an area, the eastern gateway of Nanning. This is an officially‑compliant double‑sided high‑pole billboard of Nanning Urban Investment Group for access to Nanning’s main urban area and travel to and from Liuzhou. Adjacent to the San'an Interchange, the site features open and unobstructed road conditions with a visibility range of up to 300 meters. The advertising visuals can be fully recognized by traffic on multi‑lane dual‑direction roads from a long distance, making it the primary gateway intercept media for vehicles entering and exiting Nanning from the east.
This media is a single‑pillar double‑sided high‑pole billboard with standard dimensions of 18m×6m, offering a total double‑sided area of 216㎡. Suited for highway outdoor environments, it adopts high‑definition outdoor spray‑painted visuals without backlighting, delivering excellent daytime visibility. The average daily total pedestrian and vehicle traffic stands at approximately 700,000, including 460,000 vehicle trips and 240,000 pedestrian visits. Vehicle traffic accounts for an overwhelmingly large proportion, covering passing self‑driving vehicles, business passenger transport, freight trucks, and commuter traffic travelling into and out of the city.
The double‑sided high‑pole billboard is erected at a reasonable height, set back from slopes and structures. There are no dense trees or competing billboards nearby to create visual interference. Drivers can clearly spot the visuals hundreds of meters away, allowing sufficient viewing time. Its large 18×6‑meter format delivers strong visual impact, catering to both daytime commuter and night‑time passing traffic. The two sides face inbound and outbound lanes respectively, capturing traffic flow in both directions without audience loss common to single‑facing sites.
The high‑pole structure is installed on open road sections with no buildings or vegetation blocking the surroundings. Passing vehicles can clearly view the advertising visuals from hundreds of meters away. It suits audience reach under high‑speed driving scenarios, delivering a far higher advertising reach rate than ordinary street‑side media. Leveraging the hub nature of the Nanning East Expressway Entry‑Exit, it can simultaneously reach local commuters and inter‑city through‑traffic, achieving dual coverage of local customers and floating out‑of‑town audiences, with a communication radiation scope far exceeding a single urban district.
Known as "No.1 Road of the Zhuang Homeland", Minzu Avenue serves as Nanning’s landmark main road. Its extension takes in through‑traffic from the expressway. To out‑of‑town visitors, their first impression of Nanning largely comes from the out‑of‑home media lining this road. Brands can capitalize on the prestige of this urban gateway to elevate brand positioning. Breaking free from limited communication within downtown business districts, brands can directly engage mobile audiences across the whole province and even other provinces to realize external brand outreach.
Benefiting from the mature out‑of‑home media cluster effect in the San’an area, coupled with the continuously growing local traffic flow and resident population, this site features stable communication performance and considerable appreciation potential. As a high‑quality carrier for endorsing corporate strength and promoting government image, it can be combined with similar media along the route to build a chained communication matrix and strengthen brand recall. It is a scarce and cost‑effective premium out‑of‑home communication resource at the eastern expressway gateway of Nanning.
