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| Area：Xian | Type：Metro | Frequency：0 |
| Address：Xi'an North Railway Station | Format：Booth | Duration：0 |
| Location：Concourse Floor | Min Qty：1 | Operating Time：0-24o'clock |
| Size：10m*2m | Min Period：4week |
Lines 2, 4 and 14 of the metro converge here. The station hall accommodates passenger flows in two major directions: high‑speed rail arrivals transferring to the metro for downtown Xi’an, and metro passengers exiting to take national‑rail services at Xi’an North Railway Station. Booths are fully covered by this two‑way passenger flow with no constraints from platform zoning. Ticket gates, transfer passages and upward escalators create natural pedestrian bottlenecks. Passengers move at a slower pace, their eyes naturally fall on the booths, and repeated passes strengthen brand recall through repeated exposure.
Located at the core interchange between metro and high‑speed rail, this booth sits on the mandatory thoroughfare for all arriving and departing passengers. It delivers a 10‑15‑minute forced immersive viewing experience. Brand messages are repeatedly and frequently delivered during passengers’ prime waiting time, yielding a 4.7‑fold higher memory retention rate compared with traditional light boxes. The enclosed passenger flow path shields passengers from external distractions throughout the full journey of entry, security check, waiting, ticket checking and exit, forcing advertising content into their visual focus.
Daily passenger volume steadily exceeds 150,000, peaking at 523,000 on single‑day major‑holiday surges, with annual total passenger traffic hitting 93.528 million. This creates a rarely‑seen nationwide passenger pool featuring high density, high stability and cross‑regional reach. With its distinctive novel design and spacious layout, the booth easily achieves forced visual exposure during passengers’ dwell time, turning casual "passing‑by" into deep‑seated brand memory.
It covers crowds heading for Xi'an North Railway Station, taking Metro Lines 2/4/14, and going to the airport. Situated beside the turnstiles, the booth avoids interference from other advertisements and boasts outstanding exclusivity. As a highly prominent media spot for transfers among high‑speed rail, metro and airport, it maximizes brand image exposure and can serve as a brand museum, brand culture hall or innovative interactive experience center.
The booth sits at key thoroughfares including metro entry and exit points, transfer passages, and upward escalators leading to the national railway station entrance. The underground concourse draws heavy foot traffic. It can work in tandem with station light boxes and digital screens to deliver combined communication of "underground physical booth + print‑based advertisements". Different from ordinary print advertisements, the physical booth enables close‑range engagement and completes the full chain of "attention‑stopping‑experience‑conversion". It acts as a premium offline marketing hub for brands to tap underground transport hub traffic and reach out to out‑of‑town tourists as well as urban commuters.
Occupying the prime visual focal point of the underground concourse with no sightline obstructions, the booth sees high passenger density and slower pedestrian movement. It supports diverse offline marketing scenarios such as brand image display, product exhibition, themed check‑in activities, interactive experiences, gift distribution, QR‑code‑driven lead generation and on‑site consultation. It can also integrate with various in‑station media to build a composite communication matrix and realize the complete marketing chain of "visual exposure‑passenger stopping‑interactive experience‑user conversion".
