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- Media Map
| Area：Changsha | Type：Metro | Frequency：0 |
| Address：No. 78 Huangxing Middle Road, Furong District | Format：Booth | Duration：0 |
| Location：No.3 Guojin Street | Min Qty：1 | Operating Time：0-24o'clock |
| Size：35m² | Min Period：sun |
Hall 3 is adjacent to Exit 3 of Wuyi Square Station for Metro Lines 1 and 2. It connects northward to the metro transfer hall and leads directly south to Huangxing South Road Pedestrian Street. Serving as the passenger‑flow hub of the entire underground Guojin Street, this venue is an open‑access public atrium with unobstructed views. Free of surrounding wall barriers, it offers 360‑degree visibility. Pedestrians passing by from any direction can have a clear sight of the booth, delivering a far higher visual reach than corner stalls in ordinary passageways.
This location draws over 500,000 daily visitors covering three core consumer groups: metro‑commuting office workers, young local consumers in Changsha, and tourists from across the country visiting Changsha for sightseeing. The primary audience consists of young people aged 18‑35. It enables complete information reception, with brand recall rate above 45%, much higher than that of conventional media. It can be linked with the immersive LED digital screen matrix along nearby Channel 3A to build a full‑fledged marketing chain of "large‑screen promotion + on‑site booth + interactive experience". This enables the integration of online and offline traffic and greatly enhances brand communication quality and exposure volume.
Endowed with well‑established public awareness as an internet‑famous check‑in spot, this venue is a premium choice for brands to gain nationwide popularity, launch IP activations and create buzz for new‑product rollouts in Changsha. It can not only rapidly boost local brand recognition and deepen market penetration in Central China, but also leverage users’ social sharing behaviours to generate spill‑over traffic effects — achieving viral online exposure from a single‑city physical activation, and building highly‑effective offline marketing scenarios for brands.
High‑quality offline event venue resources are scarce in the Wuyi Square business district. Hall 3 Central Atrium boasts multiple strengths including heavy foot traffic, on‑site physical installation conditions, dual audiences of tourists and local residents, and compatibility with digital media linkage. It is a rare venue within the business district that integrates exposure, experience and conversion. Many celebrity support events and IP‑themed exhibitions give priority to the Guojin Street Central Atrium. A well‑established check‑in mindset has taken shape: consumers will proactively visit Guojin Street to seek themed events, bringing in inherent spontaneous visiting traffic.
As an open atrium space, it features excellent visual permeability by nature, delivering powerful visual capture and brand exposure to the massive flow of people entering and exiting the area. The booth site is spacious and square with no column obstructions and high spatial flexibility. It supports diverse setups such as pop‑up exhibitions, brand roadshows, IP‑themed shows, fan support activities and product‑experience markets. Its usable floor area is approximately 30 square meters, and its operating hours follow those of the business district.
The audience profile perfectly matches the marketing needs of trend‑oriented brands. Visitor flows consist of three major groups: metro‑commuting office workers, local young consumers and out‑of‑town tourists visiting Changsha for sightseeing. Located right on the main visual axis, it naturally draws upward gazes from passers‑by, achieving a visual attention rate of over 85%. Its interference‑free, competition‑free and time‑unrestricted communication environment enables brand messages to achieve strong single‑point penetration and long‑term memorability.
