- Photos
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- Media Map
| Area：Guiyang | Type：Metro | Frequency：0 |
| Address：Guiyang Metro | Format：Film | Duration：/ |
| Location：West Yan'an Road Station | Min Qty：31 | Operating Time：0-24o'clock |
| Size：/ | Min Period：周 |
The average waiting time of passengers is 3-6 minutes, and the average daily exposure of advertisements can reach 16 hours. The daily fixed commuting path of office workers makes the ad form a repeat memory, and the brand recognition retention rate increases by more than 40%.
It is located at the security checkpoint and must pass through the platform, covering 100% of the incoming passengers. According to the survey, the passenger gaze rate of the column in the hall of Guiyang subway station is 2.3 times higher than that of ordinary light box advertisements.
The average daily passenger flow of Guiyang Metro exceeds one million people, and Yan'an West Road, as a transfer hub station, gathers a large number of office workers and business people aged 20-50. This group has strong consumption power and high brand sensitivity.
The subway station hall forms a natural enclosed space to shield external advertising interference, and the brand information monopoly rate reaches more than 90%. Passengers are forced to receive advertising content throughout the whole journey, which effectively avoids information dilution.
