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| Area：Chongqing | Type：Outdoors | Frequency：60 |
| Address：No. 55 Xingsheng Road, Jiulongpo District | Format：led | Duration：15s |
| Location：Liyang Xixi Mall | Min Qty：1 | Operating Time：9-21o'clock |
| Size：10.24m(w)×18.24m(h)=187m² | Min Period：week |
Located at the crossroads where Yangjiaping Ring Road and Shipingqiao Main Street intersect, this site serves as the mandatory entrance leading into the core Yangjiaping Business District. The digital screen is fully exposed to two-way vehicle traffic, crossing pedestrians and public transport transfer passengers with no side roads to divert foot or vehicle flow. All visitors heading to MixC, West City Paradise Walk and Yangjiaping Pedestrian Street are forced to come within sight of the screen. The vertical giant screen facade is unobstructed by high-rise buildings, enabling full visibility for vehicles approaching from both directions on the ring road as well as pedestrians on sidewalks from all angles. The screen stands at a moderate ground-level height facing the street, offering unblocked viewing at eye level for pedestrians and drivers, with a long-distance visible range of up to 200 meters.
The shopping mall mainly features catering, milk tea shops, fast fashion and entertainment formats, with young people aged 18 to 35 accounting for 70% of its visitor flow, consisting predominantly of students and young office workers. It acts as a premium advertising medium for beauty brands, 3C electronics, streetwear labels, chain restaurants and celebrity fan support campaigns, boasting inherent social media check-in and viral communication potential. The daily average combined pedestrian and vehicle volume stands at approximately 500,000 trips. Visitor numbers in the business district double on weekends and public holidays, with traffic peaks occurring during student vacations and night market hours. The location consistently draws four major groups of traffic all year round: commuters, shopping visitors, nearby residents and school students.
Numerous large shopping malls surround the Yangjiaping Business District, supported by a full array of dining and entertainment amenities, alongside multiple education and training institutions in the vicinity that attract large crowds of young consumers, students and parents. This area boasts heavy pedestrian and vehicle flow amid dense commercial facilities and convenient transportation, served by bus routes including Lines 200, 481 and T999. Its daily average combined pedestrian and vehicle volume exceeds 500,000 trips, making it an exceptional venue for brand image display and promotional campaigns.
The advertising spot at the primary gateway entering the Yangjiaping business district is an irreplaceable and non-replicable scarce street-front facade resource within the commercial zone. As the mature trillion-yuan core business hub of Jiulongpo District, Yangjiaping integrates three major commercial clusters: MixC, West City Tianjie and the pedestrian street. It boasts a solid commercial foundation and profound regional consumption potential. High-quality media resources are shrinking year by year, and the rental fees and advertising value of core street-front large screen locations maintain steady growth.
The exterior LED screen of Liyang Xixi MALL captures three streams of traffic simultaneously: vehicle flow on the roundabout arterial road, pedestrian flow from crosswalks, and shopping crowds visiting the mall. Indoor screens have limited exposure coverage, while this vertical giant screen delivers outstanding visibility and reaches audiences across all demographics. It is a rare street-front dynamic LED media resource in Jiulongpo’s business district that targets both motorists and pedestrians. The large screen forms a continuous visual corridor with mall entrances and street-side shops; exposure generated by the outdoor screen can directly drive foot traffic to mall stores, forming a closed-loop system of "outdoor advertising lead generation + offline store conversion".
Supported by the solid foundation of Jiulongpo’s trillion-yuan mature business district, the surrounding area features fully developed commercial, residential and business supporting facilities. Commercial advertising resources in prime urban locations are becoming increasingly scarce each year. This location delivers stable asset preservation and appreciation capacity, with its value rising steadily under long-term ownership. Thanks to its high-traffic location and powerful visual impact, it has become a vital outdoor platform for youth culture and brand marketing in Chongqing, widely adopted for integrated communication linking idol economy and local consumption scenarios.
