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- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：60 |
| Address：No. 239 Jucai Road, Binjiang District | Format：led | Duration：15s |
| Location：Binjiang Cloud Screen | Min Qty：1 | Operating Time：10-22o'clock |
| Size：(11.8+19.56m)×11m=344.96㎡ | Min Period：week |
Located at the intersection of Changhe Road and Binkang Road, next to Exit D of Jucai Road Metro Station, the site sits where two six-lane arterial roads converge. Unobstructed vehicular and pedestrian visibility is available from all four directions; vehicles naturally slow down or stop while passersby routinely pause here, forming a prime full-view advertising exposure spot. Within a 3-kilometer radius stand the headquarters of thousands of high-tech enterprises including Alibaba, NetEase, Ezviz and Geely alongside Grade A office buildings, with a combined resident and working population exceeding 420,000, enabling precise targeting of high-net-worth tech professionals.
Merely 300 meters from Exit 3 of Jucai Road Station on Metro Line 5, the large advertising screen is directly accessible to metro exit foot traffic, which delivers steady built-in passenger flow. Linked to Shidai Elevated Highway, the location connects Binjiang, Xiaoshan and Qianjiang Century City to capture intercity commuter vehicle flow with massive daily passing traffic volume. Three prime exposure windows cover daytime commuter traffic, daytime shopping crowds and nighttime night market visitors, facilitating all-day sustained outreach to targeted consumers.
Its core target audience consists of high-tech white-collar workers and internet practitioners aged 22 to 38, a well-educated, high-income and high-spending demographic forming the backbone of the new consumption market. The audience also encompasses young social media check-in visitors, food reviewers, college students across Hangzhou and transient motorists. Combining fixed weekday commuter crowds and casual weekend/holiday floating visitors, the high-quality, highly active audience base is ideal for targeted marketing and promotion of mid-to-high-end brands.
The screen location sits at the prime crossroads of Changhe Road and Binkang Road within the mature work-and-live core of the Changhe subdistrict in Binjiang District. Boasting an irreplicable geographic location with extremely high access barriers, available landmark advertising spots are in short supply. It exclusively controls the outdoor large-screen resources in Binjiang’s Changhe area with strong regional exclusivity, enabling brands to secure a top-tier outdoor advertising position in Binjiang and accurately reach target consumers of emerging consumer brands, delivering superior conversion performance compared with large screens in conventional business districts.
The LED screen at Yunmu Shanze Li, Binjiang features six core investment merits: rare geographic positioning, distinctive visual effects, steady foot traffic, high-end target demographics, low operational costs and substantial asset appreciation potential. In the short term, it can generate prompt advertising revenue and consistent cash flow; over the long run, investors can benefit from location premium appreciation and asset value growth, making it a rare low-risk, high-yield and high-growth investment option for outdoor digital media in Hangzhou’s Binjiang District.
Visually striking screen content is highly shareable for check-in posts, easily sparking organic UGC dissemination across Douyin and Xiaohongshu to drive cost-effective local viral exposure and add massive complimentary secondary traffic to brand campaigns. Content supports real-time digital updates and full-scenario advertising deployment including custom 3D videos, brand promotional films, celebrity fan support campaigns, holiday marketing and grand opening promotions. In-depth collaborations with pop-up events, themed bazaars and offline roadshows in surrounding blocks are available to integrate online screen exposure with offline foot traffic diversion for all-around brand publicity, customer acquisition and sales conversion.
