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- Specs
- Advantages
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- Media Map
| Area：Beijing | Type：Outdoors | Frequency：120 |
| Address：Courtyard 18, North Fengtai Road, Fengtai District | Format：led | Duration：15s |
| Location：Jintang Xinguangjie | Min Qty：1 | Operating Time：10-21o'clock |
| Size：17m × 10.4m = 176.8㎡ | Min Period：week |
Located on the northwest side of Lize Bridge along West 3rd Ring Road, the digital screen sits right next to the exit of Jiaomen West Station on Metro Line 14, creating a zero-distance "audience-screen" interaction scenario. Massive daily commuters naturally stop and look up after exiting the station, granting the advertisements mandatory exposure with high audience attention and low viewer resistance. The screen delivers clear visibility under strong daytime sunlight and striking visual effects at night, with smooth 4K video playback. It enables full visibility from long distances and immersive viewing up close, helping deepen audience memory and boost conversion rates.
Boasting an unrivaled transportation edge with direct access to Exit G of Xiju Station, an interchange hub for Metro Line 10 and Line 14, the project sits atop a dual-metro property with easy access to Beijing-Hong Kong-Macao Expressway and the connecting routes of the 2nd, 3rd and 4th Ring Roads where heavy vehicle and pedestrian traffic converge. It captures not only enormous regular commuter flows but also all-day shoppers visiting nearby malls, securing outstanding organic exposure and solid target audience resources with dual advantages of TOD hub passenger flow and prime business landmark positioning.
Its core target demographics consist of white-collar professionals, corporate executives, financial elites and high-end residential residents aged 25 to 55, who feature strong purchasing power and independent purchasing decisions. Covering business practitioners around Lize, commuter vehicles on West 3rd Ring Road and nearby residential communities, the site receives over 800,000 pedestrian visits and more than 300,000 vehicle trips per day. Combined with business foot traffic from Lize and consumption crowds from Wanfeng Commercial District, the three overlapping traffic streams greatly improve advertising exposure efficiency and realize full-scene audience coverage across commuting, business and consumption scenarios.
The large screen occupies a prime gateway location of Lize Business District and serves as core TOD media atop a dual-metro transit hub with excellent transportation accessibility. It overlooks bidirectional traffic on major urban arterial roads with zero visual obstructions. The area sees a daily footfall of over 800,000 visitors and more than 300,000 vehicle trips, boasting prominent advantages from three converging traffic sources. Its audience encompasses office workers, local residents, shopping consumers and daily commuter traffic, delivering a huge exposure base and extensive coverage.
Sited in Lize Financial Business District, known as Beijing’s "Third Financial Hub", the surrounding area hosts numerous Grade-A office buildings, headquarters of financial institutions, high-end commercial complexes and premium residential properties. As the upscale business and consumption core along the South Third Ring Road, premium outdoor large-format screen resources are in short supply here. The media boasts outstanding recognizability and influence for brand display, helping brands avoid the exposure limitations of single-scene placement and deepen audience brand recall.
As a scarce city-level landmark outdoor media asset within core business districts, the LED large screen features five core investment merits: irreplaceable resource scarcity, consistent passenger flow, low operating costs, flexible revenue generation and long-term value appreciation. It addresses common drawbacks of conventional outdoor advertising such as easy removal risks, volatile foot traffic, high maintenance expenses and high vacancy rates. It stands out as a lucrative investment option capable of quick short-term returns as well as a scarce urban media asset promising sustained value growth over the long run.
