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- Media Map
| Area：Beijing | Type：Outdoors | Frequency：60 |
| Address：No.78 West South Third Ring Road, Fengtai District | Format：led | Duration：15s |
| Location：Wanxing Building | Min Qty：1 | Operating Time：9-21o'clock |
| Size：13.5m × 8.8m= 118.8㎡ | Min Period：week |
South Third Ring West Road, Fengtai District: the South Third Ring Road serves as a vital traffic loop in Beijing’s core urban area. With unobstructed visibility for two-way vehicle traffic and pedestrians, it delivers 360-degree surrounding exposure alongside extremely high daily traffic volume. The building stands right next to Wanxing World Trade International Home Building Materials Mall amid a thriving commercial cluster, enabling the large LED screen to reach massive drivers and passing pedestrians around the clock at high frequency with outstanding exposure efficiency.
As a landmark building along the South Third Ring Road, Wanxing Mansion’s giant screen boasts striking visual impact and excellent brand recognition and memorability. Featuring unavoidable mandatory LED exposure with no option to skip content, the screen captures pedestrians’ gaze for an average of 3 to 5 seconds. Dynamic video advertisements instantly catch the eyes of passing motorists and foot passengers to deliver powerful visual shock, achieving far superior promotional results compared with conventional static billboards and lifting brand recall rate by 300% against traditional ad formats.
Covering three major business districts including Yuquanying, Lize and Muxiyuan, the location offers convenient access to Fengtai District, Xicheng District and southern Haidian District with premium exposure as a key gateway to southwest Beijing. Surrounded by clusters of Grade A office buildings, the area hosts throngs of commuting white-collar workers each workday; Jijiamiao Station on Metro Line 10 is merely a five-minute walk away, complemented by dozens of bus routes. The site records over 300,000 vehicle trips and 250,000 pedestrian visits daily, covering high-spending groups spanning commuter, business, home improvement and residential demographics, among which middle and high-income residents account for more than 60 percent of the target population.
Media delivers dual values of brand image display and effective customer acquisition. It can not only help top-tier brands build a premium brand image and boost regional brand awareness, but also carry out result-driven marketing initiatives such as driving foot traffic for local physical stores, pre-promoting marketing campaigns and introducing new products to target consumers. Leveraging the high traffic volume and repeated viewership along major arterial roads, this medium enables frequent and regular repeated exposure, continuously deepens brand perception among audiences, helps brands secure mindshare among consumers in Beijing’s southwest market and rapidly consolidate their regional market influence.
As one of the scarce rooftop billboard resources along the Southwest Third Ring Road, it boasts outstanding cost performance. It can efficiently raise regional brand recognition and facilitate high-efficiency communication for new product launches, promotional sales, public welfare publicity and other scenarios. Ideal for brands across automobile, real estate, finance, FMCG and home furnishing sectors, this rare rooftop screen along the Southwest Third Ring Road offers favorable cost advantages to accelerate the growth of local brand popularity.
The core investment value of this media asset lies in landmark scarcity positioning, high-net-worth consumer traffic, full-scenario media matrix, low input with high returns, and long-term asset appreciation. It is the sole LED media resource in eastern Chengdu that consistently provides landmark-level exposure, social media viral spread and access to high-end customer groups. Composed of outdoor landmark screens plus a full-coverage indoor LED matrix, it features exceptional communication capability and high potential to gain widespread public attention.
