- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Nanjing | Type：Outdoors | Frequency：120 |
| Address：No. 1698, Shuanglong Avenue, Jiangning District | Format：led | Duration：15s |
| Location：Jingfeng Central Square | Min Qty：1 | Operating Time：10-22o'clock |
| Size：14.4㎡ | Min Period：month |
Located on the first-floor premium beauty zone, this area is the largest cluster of luxury beauty products in southern Nanjing and the primary visual highlight of the beauty section. It houses a collection of top-tier brands including Lancôme, HR, DIOR, Guerlain and Estée Lauder. Positioned along the main passageway, right at the entrance of the beauty zone and next to elevators and escalators, it features an unobstructed 360° view that guarantees maximum visibility. This area boasts the highest concentration of high-spending customers across Nanjing, effectively targeting precise beauty consumers with minimal irrelevant traffic and impressive conversion rates.
Easily accessible via metro and situated along major pedestrian routes, it draws crowds from Exit 1 of Baijiahu Metro Station and the main mall entrance. The venue welcomes over 180,000 high-end visitors on average each day, with the figure surging to more than 280,000 purely high-spending shoppers on weekends and holidays, free from random foot traffic. It reaches 100% of in-store high-end consumers, delivering a conversion rate far exceeding that of regular advertising spots. Boasting a serene and luxurious indoor setting, it is free from harsh outdoor glare, ensuring superior visual quality that perfectly aligns with premium brand positioning.
This digital screen is the sole flagship large display in the first-floor premium beauty zone of Jingfeng Mall, occupying the prime central spot along the core traffic routes of luxury beauty retail. Located at the convergence of foot traffic from the mall's main entrance, escalators and atrium, it comes into sight of every incoming shopper and potential beauty customer. With a fully unobstructed view and no competing surrounding advertisements, it naturally delivers forced close-range exposure. It captures both passing and lingering visitors, achieving a reach rate of nearly 100%.
Indoor LED screens skillfully leverage consumers' psychological state in a pleasant shopping environment. When customers are surrounded by a premium beauty brand portfolio, the striking and engaging dynamic advertising visuals can instantly capture attention and realize contextual marketing. The close-range visual stimulation effectively arouses consumers' purchasing desire, prompts them to make immediate buying decisions, and directly boosts the conversion rate of the brand in core sales areas.
Free from intense outdoor glare, the serene and upscale indoor environment presents images with superior texture that perfectly align with brand positioning. The screens deliver continuous exposure for 12 hours, covering midday consumption, evening rush hours and the nighttime economy. They exclusively reach high-end consumer groups with no irrelevant audiences. With a lower CPM (Cost Per Mille) than traditional media, they offer higher-quality audiences. Combined with the exit screens at Gate 1 and Gate 3 in the northeast area, the media achieves full-traffic coverage from entrance to interior to exit, lifting exposure efficiency by over three times. The content is also likely to trigger secondary communication and online-offline viral spread.
The large screens target highly vertical and precise audiences, mainly including high-net-worth women aged 25 to 45, new urban middle-class residents, office workers, beauty and skincare enthusiasts, quality-oriented families and young high-end consumers. As a scarce precise media dedicated to premium beauty brands in southern Nanjing, it helps brands elevate their image, accurately reach core audiences and improve on-site conversion. It can form a full-traffic closed-loop communication system together with the outdoor large screen at Gate 3, featuring "outdoor traffic attraction - in-store brand engagement - post-visit review", which greatly enhances the overall marketing performance.
