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| Area：Hefei | Type：Outdoors | Frequency：40 |
| Address：The intersection of Jinzhai South Road and Fanhua Avenue | Format：light show | Duration：30s |
| Location：Wenfeng Center | Min Qty：1 | Operating Time：19-23o'clock |
| Size：200m*66m =13200㎡ | Min Period：week |
The light show is located at the junction of Jinzhai Road and Fanhua Avenue in the core business district of Hefei South Gate, situated at the intersection of the Economic Development Zone, Administrative Area, and Baohe District. It is surrounded by the Anhui International Convention and Exhibition Center, Mingzhu Plaza, MixC Mall, Hefei Olympic Sports Center, and other major commercial and tourist areas, making its location exceptionally valuable. It attracts millions of vehicle flows and over 80,000 visitors daily, providing extremely high exposure.
Wenfeng Center is a 200-meter-tall landmark office building in Hefei, with a total area of 13,200㎡ on a single façade giant screen, offering a fully immersive visual impact. The visible distance reaches 3 kilometers with no obstructions, allowing clear visibility from multiple areas of the city. The full-screen stunning visuals and dynamic effects make advertising memory and brand recognition far superior to traditional outdoor media, offering significant brand empowerment. It serves as a city landmark-level communication window, with strong potential for trending topics and social sharing.
The business district is densely surrounded by the Anhui International Convention and Exhibition Center, Mingzhu Plaza, Zhengda Plaza, MixC Mall, Olympic Sports Center, and University City, concentrating high-consumption, highly educated, and influential audiences, resulting in high advertising conversion efficiency. The Jinzhai Road elevated section and Fanhua Avenue junction see daily traffic of one million vehicles and 80,000 visitors, with an annual exposure of 34 million people. Advertising memory is 3-5 times that of traditional outdoor media, with significant brand empowerment effects.
The location occupies the city's traffic key arteries, at the intersection of Jinzhai Road Overpass and Prosperous Avenue, two main roads, with dense vehicle and pedestrian flow. The daily traffic reaches millions, maintaining massive and stable exposure year-round, with annual impressions exceeding 34 million. It combines both wide reach and precision in dissemination. The media playback format is flexible, with 30-second standard-length loops, high-frequency daily stable publication, supporting full-screen and customized dynamic effects, themed campaigns, and other diverse forms. Content can be efficiently updated remotely without offline material costs, operating highly efficiently and flexibly.
The light show combines functions for brand commercial communication, city image display, government and enterprise public service promotion, hotspot event marketing, brand gala promotion, celebrity endorsements, and other full-scene purposes. With its ultra-high landmark status, massive stunning visuals, and influencer night view characteristics, it triggers pedestrian check-ins and secondary social media dissemination. The free exposure is huge, and the advertising recall and brand empowerment effect far exceed traditional outdoor media.
With its inimitable giant-screen visuals, uniquely advantageous core location, and platform attributes that combine commercial and public welfare, its core advantages are mainly reflected in landmark scale, prime location, communication efficiency, and authoritative endorsement. Its excellent commercial district positioning and high commercial and public welfare value have made it a highly influential high-end outdoor media in Hefei and even the East China region.
